A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best–worst scaling

The impact of front-of-pack marketing attributes versus nutrition and health information on parents' food choices

“…This is because these types of scales do not force parents to consider how much they are willing to trade-off the healthiness of a product against considerations of value-formoney or preference among their children. A consequence of such surveys is that the results often indicate that all factors are very important (Louviere & Islam, 2008). There are also various demand bias concerns in using direct measures of importance as respondents may want to appear as making appropriate decision consistent with social norms, and direct measures can bring greater attention to this (Auger, Burke, Devinney, & Louviere, 2003;Comşa & Postelnicu, 2012).…”

“…For instance, in studies of rating scales, some respondents avoid the extreme ends of rating scales whilst others consistently remain neutral position leading to issues in analysis and interpretation of results (Baumgartner & Steenkamp, 2001;van Vaerenbergh & Thomas, 2012). The DCE also overcomes inconsistencies that arise with cognitive burdensome tasks such as those involving the allocation of points or percentages, which are often used as an alternative to rating scales to measure relative importance among competing dimensions (Louviere & Islam, 2008).…”

Las Preferencias Del Consumidor Usando El Método De Máximas Diferencias

“…El modelo de elección discreta mide la utilidad de los atributos en diversas combinaciones llamadas conceptos de producto (Louviere & Woodworth, 1983;Louviere, Hensher, & Swait, 2000). Se calculan a partir de las elecciones realizadas, por lo tanto, es un método indirecto para medir preferencias (Louviere & Islam, 2004). Este método brinda información útil con muestras pequeñas (Goodman et al, 2005), pero su problema es la complejidad del diseño, la dificultad de interpretar los datos, y de comparar utilidades de estudios distintos (Louviere et al, 2000).…”

Tasmanian landowner preferences for conservation incentive programs: A latent class approach

“…BW scaling is a direct, scale-free method of measuring the weight or importance of the attributes or features of a choice (Finn and Louviere 1992;Cohen and Neira 2003;Louviere and Towhidul 2004). Developed by Louviere (1991), the BW scaling technique presents respondents with a profile, or a set of attributes, of a good or service.…”