SummarySerbia is a country with one of the lowest breastfeeding rates in the world: 51% of women initiate breastfeeding and only 13% exclusively breastfeed for 6 months. Since Serbian social and health policies are rather favourable, the focus should be placed on psychosocial and cultural factors and attitudes as factors in breastfeeding decisions. Public breastfeeding is one of the most controversial issues. Lack of support for public breastfeeding could, by discouraging women from breastfeeding more openly, significantly contribute to low rates of breastfeeding and its short duration.The aim of this study was to determine to what extent mothers, fathers, and non-parents were supportive of public breastfeeding, independently and compared to their other attitudes about breastfeeding. A survey of 1884 Serbian adults -mostly highly engaged motherswas conducted online. The average support for uncovered breastfeeding in public was 6.3 on a 10-point scale. There was a statistically significant variation in support for public breastfeeding by breastfeeding intensity (among mothers), parenting status and gender. There were no significant differences in support by age and education. Support for public breastfeeding was lower than support for breastfeeding in general. Even highly engaged and informed mothers, who are very supportive of breastfeeding in general, are not very supportive of public breastfeeding. The same tendency was found in the general public represented by non-parents in our sample. A widespread disapproval of public breastfeeding could present practical obstacles to breastfeeding. These findings indicate that attitudes toward breastfeeding should be taken into account in future policies aimed at supporting breastfeeding.Keywords: infant feeding, breastfeeding in public, breastfeeding obstacles, attitudes toward breastfeeding 14 Women's health services are provided in public primary health centres and by gynaecologists. Acceptable rates of over 95% of antenatal care and assistance during delivery by skilled personnel have been achieved; 94% of women were visited by a community nurse during the week after the delivery and the average number of postnatal visits by a community nurse after birth is 4.3. 13 However, a recent survey has shown some issues in maternity care, especially when it comes to inadequate breastfeeding initiation at hospitals, including "baby-friendly" wards.
15On the other hand, attitudes toward breastfeeding in public are more problematic. Images of public breastfeeding in the media and public spaces are rare. A recent anthropological study of breastfeeding mothers in Serbia shows that mothers are receiving mixed messages with respect to breastfeeding, including comments such as "breastfeeding is unhealthy and primitive" by their partners and others. 16 Since these issues have not been systematically investigated so far, here we explore the possibility that a lack of support for breastfeeding in public plays a role in Serbian low breastfeeding rates. We focused on respondents' opinion ...