“…While this assumption might be true for some people, the data so far collected (Lim & Fujimaru, 2010;Lim et al, 2009) have shown that hedonic ratings for some extremely liked or disliked samples in fact come close to the end anchors, at least for a subgroup of subjects. More importantly, the results from previous studies showed that discrimination performance on hedonic category-ratio scales was no less than that of the 9-point hedonic scale (El Dine & Olabi, 2009;Greene et al, 2006;Lawless, Popper, & Kroll, 2010;Lim et al, 2009;Schutz & Cardello, 2001) even when a small number of stimuli, covering a relatively narrow hedonic range, were tested (Lim & Fujimaru, 2010). While response compression is generally considered an undesirable trait of any scale, it is important to emphasize that such a phenomenon itself does not necessarily mean that the sensitivity of the scale is poor.…”