A comparison of vacation ownership amenities with hotel and resort hotel amenities

Abstract

This study evaluated resort amenities of the timeshare and vacation ownership resorts in North and South Carolina and compared the amenities with the amenities of hotels throughout the United States (US), resort hotels in the US and resort hotels in the South Atlantic region of the US The results of this study assist timeshare and vacation ownership resort management to compare their amenity offerings to hotels, provide resort operators and developers a closer look at amenities of existing vacation ownership resorts and hotels, and assist suppliers in providing amenities to and servicing existing amenities for resorts.

Satisfying visitors’ needs: What to resort to

“…Quality service was also identified by Stringam (2008), Brey and Choi (2010), Anastassova (2011) and Van Vuuren and Slabbert (2011), while Kim et al (2000), Lucas and Tanford (2010), Brey and Choi (2010) and Konu et al (2011) identified factors similar to activity. Accessibility was identified by Meng, Tepanon and Uysal (2006), Stringam (2008), andVan Vuuren and. However, similar attributes were identified as factors on their own and not in combination with others, as is the case in this research.…”

"Application of the Kano Model in Understanding Consumer Preferences and Product Attributes in the Vacation Ownership Industry"

“…Lawton, Weaver, & Faulkner [32] concluded that the onsite and nearby amenities, children's activities, and entertainment options associated with timeshare resorts in Australia added to the satisfaction level of timeshare owners. In a study on timeshare resorts in the United States' Carolinas, the fourth largest geographic U.S. market in terms of concentration of timeshare resorts, Stringam [2] determined that amenities related to timeshare resorts were comparable with amenities offered in resort lodging properties. According to Stringam [2], the following were listed as the most common amenities associated with timeshare resorts: swimming pools, exercise rooms, children's activities, and tennis courts for onsite amenities; WIFI internet access, DVD players, and CD players for in-unit amenities.…”

“…Existing academic literature on vacation ownership reveals two primary areas of focus each with their related attributes: the purchase process [37][38][39], and the usage/experience process [1,2,[31][32][33]37]. The dimensions identified in academic literature were examined and validated by industry professionals to ensure that no items had been overlooked.…”

“…This differentiation of attributes may allow for increased satisfaction with the product, product positioning, and product development strategies. In fact, industry executives report that declining effectiveness of current sales and marketing practices is one of their greatest concerns in the industry [2].…”