A Conceptual Analysis on the Impact of Big Data Analytics Toward on Digital Marketing Transformation

Ramirez-Asis, Hernan; Silva-Zapata, Miguel; Ramirez-Asis, Elia; Sharma, Trishu; Durga, S.; Pant, Bhasker

doi:10.1109/icacite53722.2022.9823874

2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) 2022

DOI: 10.1109/icacite53722.2022.9823874

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A Conceptual Analysis on the Impact of Big Data Analytics Toward on Digital Marketing Transformation

Hernan Ramirez-Asis

Miguel Silva-Zapata

Elia Ramirez-Asis

et al.

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Deception Preclusion, Discretion, and Data Safety for Contemporary Business

Gundu¹,

Charanarur

J.Vijaylaxmi³

2023

Fraud Prevention, Confidentiality, and Data Security for Modern Businesses

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Talking about ‘big data' refers to datasets that are either extraordinarily large or have a complex structure. These traits may sometimes be accompanied by more difficult data storage, processing, and application of following activities, or the extraction of discoveries. The practice of doing analytics on massive, complex datasets, sometimes known as ‘big data,' is a method that may be utilized to discover links and patterns in these datasets that were previously undiscovered. However, attempts to protect the privacy and security of big data are undermined by its rapid spread.

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Deception Preclusion, Discretion, and Data Safety for Contemporary Business

Gundu¹,

Charanarur

J.Vijaylaxmi³

2023

Fraud Prevention, Confidentiality, and Data Security for Modern Businesses

View full text Add to dashboard Cite

show abstract

Security in Digital Marketing

Rosário

2023

Advances in Marketing, Customer Relationship Management, and E-Services

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Digital marketing presents both challenges and opportunities when it comes to security. As more and more customer data is collected and stored digitally, the potential for sensitive information to fall into the wrong hands increases. Digital marketing also offers opportunities for improved security. Implementing two-factor authentication and using unique and complex passwords can also minimize the risk of unauthorized access to accounts and personal information. Overall, the key to maintaining security in digital marketing is to be proactive and stay informed about the latest threats and vulnerabilities. This includes staying up to date on best practices for data protection and regularly monitoring and testing your systems for security weaknesses. Based on this research gap, a systematic review of the bibliometric literature was performed, and data were synthesized from 80 documents identified through Scopus indexing. This research aims to assess the challenges and opportunities.

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A Conceptual Analysis on the Impact of Big Data Analytics Toward on Digital Marketing Transformation

Cited by 2 publications

References 20 publications

Deception Preclusion, Discretion, and Data Safety for Contemporary Business

Deception Preclusion, Discretion, and Data Safety for Contemporary Business

Security in Digital Marketing

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