“…Particularly, internal and external integrations are substantial factors for service companies to innovate (Smania & Mendes, 2021) due to the influence of actors in the coproduction process of innovations (Rubalcaba et al, 2012), as well as helping in the learning process and problemsolving for entrepreneurs (Soetanto, 2017). Thus, it is observed that the sharing of information between ownermanagers and their collaborators (cases: A, B, C, D, E, F, and H) (Zhang et al, 2006) with entrepreneurs from other sec tors (cases: A, C, and G), suppliers (cases: A, E, G and H), friends (cases: A, C, D and H), family members (cases: F, G and H) and partners (cases: F and H) of the same sector (Nieuwenhuis, 2002;Mello et al, 2010) resulted in various innovation actions in the researched businesses.…”