A Conceptual Framework for Servitization in Industry 4.0: Distilling Directions for Future Research

Ennis, Caroline; Barnett, Neil; Cesare, Sergio de; Lander, R.; Pilkington, Alan

doi:10.2139/ssrn.3529276

Cited by 13 publications

(14 citation statements)

References 22 publications

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“…This enables the organisation to be able to make strategic business decisions for service delivery directly and indirectly within its networked ecosystem; albeit constrained by some members of the service supply network (Ennis & Barnett, 2019). The interoperations of the network members of the business ecosystem (Ennis, Barnett, et al, 2018) will contribute information and then exploit it for efficiency and effectiveness of the products and services within the system.…”

Section: Resultsmentioning

confidence: 99%

“…It is reasonable to argue then that fully functioning, cooperative and networked digital operations are the ideal, not the norm (Osborne, 2018;Curtis, 2019). Therefore, in order to understand the issues of digital information, and the servitization of products, more specific empirical studies are needed to explore the critical realities and learn the lessons of the revision of business models (Wieland, Hartmann, & Vargo, 2017;Ennis, et al, 2018). Then we will have the opportunity to establish an enhanced understanding of the shift towards an I-D logic perspective; and then how the ecosystem operates in the collaboration and exploitation of the value of the information it has gathered.…”

Section: Resultsmentioning

confidence: 99%

“…In more recent work on S-D logic, Lusch & Nambisan (2015:160), state that "the emergence of computers enabled the digitization of information and the associated capability to decouple the information from the technologies (or devices) that store, transmit, or process it". Pertinently, their paper indicates the current key themes of service-dominant logic and service innovation; with the central themes being that of service ecosystem, service platform and value cocreation; (for more on this supply chain and business network ecosystem perspective see Ennis, Barnett, de Cesare, Lander, & Pilkington, 2018). Other academics determine that S-D logic can function as a strategic business logic, particularly where organisations are able to facilitate long-term improvement from the mutual value cocreation (Karpen, Bove, & Lukas, 2012).…”

Section: Servitization and The Service-dominant Perspectivementioning

confidence: 99%

“…This is pertinent to recognise, because we advocate that high performing interoperable service system networks, that draw critically from information logic, address the broader scope of the service provision and performance beyond that of the G-D logic. Hence, the business model and logic should be addressed more critically as we evolve into Servitization 2.0 and into collaborative, interdependent, interoperable business networks and ecosystems (Smith, Maull, & Ng, 2014;Ennis, et al, 2018), wherein manufactured products are not the dominant aspect of what we offer and how we consider strategy and operations.…”

Section: Public Transport Servicesmentioning

confidence: 99%

“…We believe we have drawn from an extensive and credible range of literature to further explore and conceptualise the dominant logics in PSOs; and specifically within public transport services. Our previous papers within the servitization academic community have enabled us to develop further the initial consideration of competitive strategy and business ecosystems (Ennis, et al, 2018;Ennis & Barnett, 2019); although we appreciate there is still much to explore about business strategy, models and logics that supports the operational efficiency and effectiveness of organisations. In an era when products and services are critically interdependent, organisations will be able to advance their offering to be strategically and operationally sustainable for the digital era and Industry 4.0 (Jovanovic, Engwall, & Jerbrant, 2016;Sousa & da Silveira, 2017Kohtamaki, et al, 2019.…”

Section: Theoretical and Practical Contributionmentioning

confidence: 99%

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Servitization 2.0: The Significance of Product and Service Dominant Logics for Public Service Organisations

Ennis¹,

Barnett²

2020

SSRN Journal

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This conceptual paper explores servitization as significant to public service organisations (PSOs) within which there is a requirement to administer lean and sustainable provision. It specifically appreciates that the digital transformation of services has embraced customer processing machine technologies that facilitate volume growth. Notably, the efficient operating model runs alongside the process of information sharing; thus, fostering cooperation within collaborative network systems whilst pro-actively operating as elements of the product-service system (PSS). Design/Methodology/Approach: We attempt to evaluate and progress servitization research for novel and conceptual purposes by exploring the critical realities of its application as we enter the Servitization 2.0 era. We seek to determine from the academic literature the contextual issues and tensions experienced by PSOs at a point in time when they are rapidly digitally transforming their operational activities. With this comes the appreciation that organisations are therefore increasingly operating within interorganisational networks, requiring a more transparent, accountable measurement of their performance outcome. Therefore, since public transport systems are heavily reliant on information collected from their processing machines, to efficiently and effectively execute their service, they provide an ideal field of study. We seek out credible research literature in this field to determine the logic applied within the business ecosystem; and to understand the roles of service-dominant (S-D) and information-dominant (I-D) logic. Findings: Many arguments in the literature demonstrate that it is not necessarily the goods or service element that dominate the business model in the era of Industry 4.0. Pertinently, there is a growing body of empirical studies enabling us to explore business models in this specific field of PSOs, to understand servitization in the context of public transport systems and the future developments of information driven business models. We find that there is a shifting dominance towards information logic and explain how this is evident in the context of public transport services. Originality/Value: We demonstrate the significance of the S-D logic perspective when considering servitization within specific PSOs. Ultimately, we seek to better understand the strategic and operational realities for the era of Servitization 2.0, wherein the business operates within an ecosystem dominated and critically influenced by information. This is pertinent, in that we ultimately seek to understand more deeply the impact of servitization principles within PSOs, and particularly to explore the critical realities within public transport systems that rely heavily on service equipment for their customer processing and service quality and the information generated from its deployment.

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Section: Resultsmentioning

confidence: 99%