2023
DOI: 10.61688/ajpbs.v4i2.131
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A Conceptual Framework for Studying Technology Adoption of Malaysian SME Retailers.

Anif Raza Haider,
Suharni Maulan

Abstract: This paper is fundamentally a conceptual paper, the purpose of which is to propose a framework for researchers to study technology adoption of small and medium enterprise retailers (SMERs) in Malaysia by combining the dimensions of system-specific approach and latent personality dimensions. which focuses on existing theoretical frameworks and paradigms in the study of technology adoption of SMERs. However, the paper also draws on the database of reviews of past studies conducted in the field of technology adop… Show more

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