A Conceptual Framework to Measure Brand Equity in Indian Banking &amp; Financial Services Firms

Das, Debabrata

doi:10.9790/487x-0631218

Cited by 1 publication

(1 citation statement)

References 33 publications

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“…This has been empirically identified as an essential factor affecting customers' confidence in purchasing decisions [17]. Recently, researchers have investigated the significant impact of customer brand equity on their choices of traditional financial services and the financial services with innovative technologies [26], [42].…”

Section: Brand Equitymentioning

confidence: 99%

Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan

Yeh

2020

J. theor. appl. electron. commer. res.

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In comparison with the rapid adoption and growth of mobile technologies worldwide, mobile payment services are being adopted at a slower pace than expected. In the literature, most studies about customers' use of mobile payment have focused mainly on the technological aspects. However, the businesses that provide mobile payment in terms of an ecosystem include various industries. This study integrated and empirically investigated the factors in multi-faceted nature of the mobile payment ecosystems, which influence customers' acceptance and actual adoption. Although technological and social elements influence customers' intention to use mobile payment for transactions, this study verified the important connection between cognition (intention to use) and behavior (actual usage). Service quality, service innovation, brand equity, switching costs, and public policy all impact the gap between intention and actual adoption of mobile payment.

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Section: Brand Equitymentioning

confidence: 99%

Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan

Yeh

2020

J. theor. appl. electron. commer. res.

View full text Add to dashboard Cite

show abstract

A Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms

Cited by 1 publication

References 33 publications

Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan

Factors in the Ecosystem of Mobile Payment Affecting its Use: From the Customers' Perspective in Taiwan

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