A conceptual model of retail image influences on loyalty patronage behaviour

Mohamad, Osman

doi:10.1080/09593969300000011

Cited by 135 publications

(111 citation statements)

References 24 publications

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“…Store characteristics included mainly store attributes such as merchandise, physical facilities, store atmosphere, price and location (Yavas, 2003;Doyle and Fenwick, 1974;Lindquist, 1974). Consumer perceptions are also an important group of factors which is composed of store image, service quality and customer satisfaction (McGoldrick, 2002;Osman, 1993;Marks, 1976).…”

Section: Second Stage Of Online Consumer Behaviour: Factors Affectingmentioning

confidence: 99%

The Determinants of Intention to Shop Online and Effects of Brand Equity on E-Store Patronage

CEMBERCI¹,

CIVELEK²,

SÖZER³

2013

JGSM

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Section: Second Stage Of Online Consumer Behaviour: Factors Affectingmentioning

confidence: 99%

The Determinants of Intention to Shop Online and Effects of Brand Equity on E-Store Patronage

CEMBERCI¹,

CIVELEK²,

SÖZER³

2013

JGSM

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“…Customer and manager store image alignment -the managers perceived the areas of importance as being aligned with those of the consumers, e.g. parking facilities, cleanliness and merchandising (Osman, 1993).…”

Section: Insert 'Table 3: Factors That Influence Store Patronage' Herementioning

confidence: 99%

“…This lack of clarity with respect to the predictors of store patronage is due to the diverse desires of the consumers who visit a store (Pan and Zinkhan, 2006). Osman (1993) proposed a conceptual model that suggested that if retailers meet or exceed the expectations of a customer, the customer will have a positive experience, which can potentially lead to repeated purchases being made and increased loyalty.…”

Section: Insert 'Table 3: Factors That Influence Store Patronage' Herementioning

confidence: 99%

A discussion framework of store image and patronage: a literature review

Burlison

2018

IJRDM

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Abstract:Purpose -This paper aims to critically review the literature that explores the relationships between store image and store patronage behaviour, thereby providing the practical analytical framework with measurements that aids marketers to build strategical marketing plans to attract loyal customers to their retail shops.Design/methodology/approach -A systematic literature review method was applied to this study which analysed the literature of peer-reviewed articles in English-language journals and specific online databases. In total, 863 peer-reviewed articles which were published between 1950 and 2017 were examined to provide the practical framework with measurements for further discussion.Findings -It was found that within the eight identified dimensions of store image, namely, merchandise, service, convenience, promotion, clientele, physical facilities, atmosphere and institutions, there are corresponding sub-sections that need to be recognised, e.g. merchandise involves quality, assortment, price, fashionability and guarantee. Therefore, in this paper, these dimensions have been analysed and discussed in the context of their impact on store patronage. However, due to the lack of clarity with respect to the predictors of store patronage, there has been confusion in academic discussions. Therefore, it has been proposed that store patronage should be investigated using the following two parameters: store image alignment of customers and managers and past purchase experiences of customers.Research limitations/implications -This study contributes to providing a useful discussion platform with an analytical framework and measurements. Due to the selected term-based search method, even with the authors' maximum effort, the number of selected publications is limited.Practical implications -This study introduces a practical conceptual framework for the measurements that need to be utilised by the marketers while building marketing strategies for attracting consumers to enhance their patronage behaviours. Retail services need to create a reinvented discussion platform with respect to store image and patronage. Consumers may perceive store image as being embedded in the store environment as a trigger for their patronage behaviour and, using the proposed analytical framework, the retailers can analyse and refine their marketing plans effectively.Originality/value -This study presents the overall reappraisals of the initial literature with regard to the holistic development, implications and impact of store image on store patronage. Moreover, the paper seeks to provide a robust discussion paradigm for developing perspectives for improving patronage behaviours, thereby bridging the gap between store image and store patronage by attempting to use the relevant literature to contribute to constructive future discussions and useful dimensions while building marketing strategies.

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“…Due to that, a company's success largely depends on the number of loyal customers in that company. Here, store loyalty can be defined as the repetitive buying behavior for either the same products or any other products at a certain store (Osman, 1983). Monroe (1990) asserted that price verifies the product's quality and the willingness to pay for the product (Zeithaml, 1988;Dodds et al, 1991).…”

Section: Relationship Between Store Brand and Customer Loyaltymentioning

confidence: 99%

The Relationship between Store Brand and Customer Loyalty in Retailing in Malaysia

Abdullah¹,

Ismail²,

Rahman³

et al. 2012

ASS

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Purpose: The purpose of this study are to ascertain the linkages between brand and customer loyalty towards store brands especially in Malaysia, to investigate the factor that contributes to brand loyalty to increase the number of brand loyal customer and to determine the factors influencing the success of store brand in the market. Significance of the study (Theoretical aspect):It is hope that this research may create a niche understanding of a relationship between store brand and customer loyalty in Malaysia. The findings of this study also can be added into current knowledge and literature for future reference.www.ccsenet.org/ass

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A conceptual model of retail image influences on loyalty patronage behaviour

Cited by 135 publications

References 24 publications

The Determinants of Intention to Shop Online and Effects of Brand Equity on E-Store Patronage

The Determinants of Intention to Shop Online and Effects of Brand Equity on E-Store Patronage

A discussion framework of store image and patronage: a literature review

The Relationship between Store Brand and Customer Loyalty in Retailing in Malaysia

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