A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms

Petcharat, Thanatchaphan; Jattamart, Aungkana; Leelasantitham, Adisorn

doi:10.1016/j.jretconser.2023.103450

Cited by 21 publications

(6 citation statements)

References 77 publications

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“…The research sample was limited to the 18-40 years old female group who has a certain purchasing power in China. And it lacked demographic and geographic diversity [47] . It is worth to note that this study focuses on Chinese female shoe market, therefore, if the research is extended to male and children, it will have certain limitations.…”

Section: Limitations and Future Research Directionsmentioning

confidence: 99%

Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping

Cao,

Koh,

Wong

2024

Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha,

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This research aims to identify the needs among Chinese female customers when purchasing shoes online from the perspective of comfort, functionality, aesthetic, practicability, authenticity, individualization, and interactivity. The data was collected from 384 Chinese female consumers in the Pearl River Delta in Guangdong province and analyzed in SPSS. The results confirmed the difficulties when consumers purchase shoes online. The factors that can affect consumers' willingness of using 3D shoe fitting and their functional requirements of 3D virtual shoe fitting room were also confirmed. This study proposes that contribute to develop virtual fitting technology and e-commerce retailing, it brings huge potential commercial prices value and help to achieve maximum economic benefits.

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Section: Limitations and Future Research Directionsmentioning

confidence: 99%

Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping

Cao,

Koh,

Wong

2024

Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha,

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“…This topic presents the model using the method of comparing past research with the work presented in Table 4, which is based on the grouping of reviewed research studies shown in Table 1 (about franchising business and theory) [3,7,8,10,16,20,23,24,27,[33][34][35][36]46,47,[51][52][53]57,[61][62][63], Table 2 (factors influencing the decision-making process) [45,52,53,57,[67][68][69], and Table 3 (decision-making process) [52,53,68,70]. The researcher has organized the research work into three groups: the first group details the research related to franchise business theory, the second group is research related to factors influencing franchise investment decisions [52,53,70], and the third group is a research study related to the decision-making process for investing in cosmetics and dietary supplement franchises [38]. This research study on the franchisor business decision-making process indicated that this process is the core aspect for the design justification of the proposed research model.…”

Section: Formulate Modelmentioning

confidence: 99%

“…For some consumers, all steps may or may not be complete. There are five steps of decision-making process behavior [52,68,70], which can be divided into three time periods [53], which consist of the time before, during, and after the decision. The details are as follows:…”

Section: Decision-making Process (Dmp)mentioning

confidence: 99%

“…Consumers tend to buy products or services of only one brand without hesitation, which represents stability for this brand. Brand commitment can also be compared among competitors by using predictions of consumer buying behavior [52,53,70].…”

Section: Continuous Investment (Ci)mentioning

confidence: 99%

“…Word-of-mouth communication is an essential reference source because it expresses opinions from people with direct experience in the product [61][62][63]76]. Voicing their opinions is beneficial for those who are interested [52,53,70]. It is possible to communicate through many channels or via reviews from experienced consumers.…”

Section: Word Of Mouth (Wm)mentioning

confidence: 99%

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Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments

Suttidharm,

Leelasantitham

2024

Sustainability

Self Cite

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Franchise businesses have demonstrated resilience before, through, and after the circumstances of COVID-19. This can be attributed to the inherent appeal of rapid success and risk mitigation for investors. Therefore, investors are attached to engaging in a franchise business model. Fierce competition exists among franchise businesses, with numerous brands within the same industry, especially the cosmetic and dietary supplement franchise category, which has garnered significant popularity in Southeast Asia, particularly Thailand. The expansion of this franchise category has accelerated, surpassing the growth rates observed in other countries. Investment decisions across various investor levels are influenced by diverse factors, including intense competition, contributing to the rapid expansion. Therefore, a comprehensive study and understanding of the investment behavior of cosmetic and dietary supplement franchise businesses has become imperative. The success of a franchise business hinges on different factors encompassing decisions made before, during, and after investments. This study delves into the decision-making behaviors preceding and following investments across different investor levels in the cosmetics and dietary supplement franchise industry, utilizing fundamental aspects derived from rational choice theory (RCT) and additional variables. The researcher gathered responses through questionnaires from 490 respondents with investment experience in the cosmetics and dietary supplement franchise business. The study revealed that factors postulated in this study significantly influenced investment choices within cosmetics and dietary supplement franchises. When segmented based on investor levels, distinct considerations emerged for each group. Furthermore, there is a compelling need for cosmetic and dietary supplement franchise owners to implement enhancements in services to uphold and expand investor bases, representing an intense challenge in the cosmetics and dietary supplement franchise business nowadays. This study is intended only for individuals with prior investment experience in the cosmetics and dietary supplement franchise industry. It focuses on examining the factors that influence investment decisions both before and after the initial investment, particularly with regard to dietary supplement and cosmetics franchises.

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Sentiment Analysis Concerning the Thailand National Health Security Office by Using the Sentiment Analysis Model Based on Twitter

Petcharat,

Cherdpongtalit

2024

Lecture Notes in Networks and Systems

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A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms

Cited by 21 publications

References 77 publications

Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping

Female consumers’ acceptance and functional demand for 3D virtual shoe fitting room in the context of online shopping

Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments

Sentiment Analysis Concerning the Thailand National Health Security Office by Using the Sentiment Analysis Model Based on Twitter

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