A conceptual perspective on collaborative consumption

Ertz, Myriam; Durif, Fabien; Arcand, Manon

doi:10.1007/s13162-018-0121-3

Cited by 79 publications

(91 citation statements)

References 66 publications

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“…Table 1 shows how the CE departs from the conventional business model. In essence, the CE can best be viewed as a "resource circulation system" [15,16], more inclusive of consumers in "crowd-based capitalism" [17]. Marketing in this broader system is a means to circulate those resources more efficiently.…”

Section: The Macro Perspective Of Business and Marketingmentioning

confidence: 99%

“…From an obtainer perspective, dealing with informal, unprofessional service providers generates fraud, liability, hygiene, or safety issues [38], even when reputation systems are at work [39]. Dealing with robots may partially settle some of these issues but create others, such as technical or privacy issues, while further dehumanizing the brand and the socialization aspect that was supposed to lie at the core to the CE [14,15,18]. Obtainers' negative charge will be dampened by bad service experiences and less likely to load again for similar services.…”

Section: Social Effectivenessmentioning

confidence: 99%

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Assessing the Potential of Sustainable Value Chains in the Collaborative Economy

Ertz

Sarigöllü

2019

Sustainability

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The current business paradigm entails a narrow, profit-centered and managerially-focused nature. This article proposes that the study of the collaborative economy necessitates an inevitable shift in the conventional business paradigm and suggests that the institutional school of marketing thought, in general, and the electric theory of marketing, in particular, offers a useful theoretical framework for investigating the theoretical impact of the collaborative economy on the value chain. Uber is used as an illustrative case, on which the electric theory of marketing is applied, to demonstrate how the archetype of the collaborative economy theoretically impacts the value chain and contributes to sustainability in the value chain in the transportation services industry. The study provides further insights in the form of suggestions and propositions for ensuring sustainability in the value chain of collaborative systems.Interestingly, in marketing, both the theoretical and conceptual tools to adopt a broader orientation, such as the institutional school of thought [11], as CE necessitates, are already in place. They have been developed several decades ago. These existing theories can describe new phenomena, such as CE, and equip scholars with useful analytical tools for a more comprehensive understanding of the topics of relevance for the study of CE's theoretical impact on the sustainability of value chains.Accordingly, we draw on classic theories from the institutional school of thought in marketing, in general, and Breyer's [10] electric theory of marketing [11], in particular, to answer the following research questions: (1) How does the collaborative economy transform the conventional business paradigm? (2) What is the theoretical impact of the CE on the value chain? And (3) what is the potential of the CE for achieving sustainability in the value chain? The institutional thought in marketing suggests that any "concern", or organization is simultaneously a buyer and a seller, or as in Breyer's [10] words, a "deficit" and an "excess". The acknowledgement of an intermingling, rather than a distinction between production and consumption, makes Breyer's theory particularly suitable for the study of the CE.

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Section: The Macro Perspective Of Business and Marketingmentioning

confidence: 99%

Section: Social Effectivenessmentioning

confidence: 99%

Assessing the Potential of Sustainable Value Chains in the Collaborative Economy

Ertz

Sarigöllü

2019

Sustainability

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“…We have detected three main effects related to economic changes brought about by collaborative economy: the transition to an economy based on use, the emergence of new economic actors, and the dramatic appearance of a new business model. Following Arnould and Rose's (2016), and Ertz et al (2018), it is necessary to take into account the existence of some form of compensation. Thus, we must use the 'sharing' concept when there is no compensation, and 'pooling/mutualizing for a compensation' if there is any form of compensation such as object, service, points, money, or something similar.…”

Section: Economics Effectsmentioning

confidence: 99%

“…Different terms have been used to refer to collaborative economy, and many of these have different meanings but overlap in some aspects. 'Sharing economy' (Byers et al 2013;Cohen and Kietzmann 2014;Nadler 2014;Schor 2014;Hamari et al 2015;Sung et al 2018), 'collaborative consumption/economy' (Belk 2014;Hamari et al 2015;Möhlmann 2015;Ertz et al 2018), 'access-based consumption/economy' (Bardhi and Eckhardt 2012), 'peer to peer economy' (Bellotti et al 2015;Weber 2016), 'gig economy' (De Stefano 2016; Todolí-Signes 2017; Zwick 2017; Petriglieri et al 2019) or 'economy of access' (Denning 2014;Gadellaa 2017) are some of the terms used (Acquier et al 2019). Following Ertz et al (2018, p. 7) collaborative economy can be defined as 'the set of resource circulation schemes that enable consumers to both receive and provide, temporarily or permanently, valuable resources or services through direct interaction with other consumers or through an intermediary'.…”

Section: Introductionmentioning

confidence: 99%

Effects of Collaborative Economy: A Reflection

et al. 2019

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Collaborative economy, a practice based on access to goods, is making its way into society, with disruptive effects for traditional economy, which is based on property. Although it is a recent phenomenon, its rapid growth and user acceptance make it possible to predict that in the near future, collaborative economy will be an important pillar of economic growth and employment. The results of this research indicate the existence of other effects of the collaborative economy, not always desirable, among which are changes in mentality or the appearance of new business models.

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“…Collaborative consumption is based on a triadic relationship between the firm providing the online platform, its users in their role as peer service providers (i.e. not employees), and consumers; the latter are both peer members of the same networked community (Andreassen et al 2018;Baden-Fuller et al 2017;Benoit et al 2017;Breidbach and Brodie 2017;Einav et al 2016;Ertz et al 2018b;Kumar et al 2018). New technologies and their adoption (e.g., the Internet, GPS, Web 2.0, and smartphones) can thus be seen to have enabled new forms of consumer cooperation both online and offline.…”

Section: The Sharing Economymentioning

confidence: 99%

The Heart and Wallet Paradox of Collaborative Consumption

Guyader

2019

Linköping Studies in Arts and Sciences

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At the Faculty of Arts and Sciences at Linköping University, research and doctoral studies are carried out within broad problem areas. Research is organized in interdisciplinary research environments and doctoral studies mainly in graduate schools. Jointly, they publish the series Linköping Studies in arts and Science. This thesis comes from the division of Business Administration at the Department of Management and Engineering.

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A conceptual perspective on collaborative consumption

Cited by 79 publications

References 66 publications

Assessing the Potential of Sustainable Value Chains in the Collaborative Economy

Assessing the Potential of Sustainable Value Chains in the Collaborative Economy

Effects of Collaborative Economy: A Reflection

The Heart and Wallet Paradox of Collaborative Consumption

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