A Conceptualisation of Innovative Irganisation of an ICT Company: A Focus on the Impact of 'İnnovative Milieu

Abstract

This paper investigates key elements for supporting strategic management behaviour with actionable implications for multinational corporations in the ICT business sector. Design/methodology/approach: Samsung was chosen as a research case. A qualitative approach was applied to this study to develop a discussion framework with key elements which support innovative organisational behaviour. Findings: From an analysis of secondary data of academic discussions relating with business behaviour of Samsung, five key themes were developed (e.g., Direction and driving force; Understanding the market; Management system; Organisational strategies; Review & evaluation). Further discussions were expanded from the framework with five key themes revealed a catalytic factor to foster an innovative behaviour of the organisation. Discussions: It has been found that close communications with stakeholders and the impact of innovative milieu should be a catalytic factor to enhance dynamic innovative actions within the organisation. Especially in the competitive ICT business sector, it has been suggested that the inter-organisational and internal learning attitudes covering both individuals and organisational proactiveness should be focused to sustain the businesses. Moreover, organisational innovation can be achieved from the collaborative 'innovative milieu' which enhances the proactive innovations.

The Impact of Online Business Marketing on Small and Medium-Sized Enterprise Performance (SMEs)

“…Performance Dimension Indicators [30] According to the latter authors, some empirical studies confirm the positive effect of online business marketing on firm performance in terms of productivity, profitability, market value, and market share. The solution presented in the second image is parallel to that of Oe and Vo Son [8] some epidemiological research confirms the positive effect of online business marketing on firm performance in terms of productivity, profitability, market value, and market share. Internet company marketing, according to the same studies, has an impact on intermediary performance criteria like efficiency improvement, quality of service, cost savings, flexibility (organization and process), and customer satisfaction.…”

“…Internet business science is the study and analysis that goes into deciding which online business tactics to use and analyzing the effectiveness of such strategies [7]; [8]. Furthermore, in recent decades, key research issues have included internet company marketing and its impact on the economic, social, and personality development.…”

Sustaianble Relationships within Organisations in an Age of Transition of Economy: Focus on Employees’ Trust in Organisations

“…Gloss (2019) contended in a more focused manner that strategic organisational communication is critical to establishing competitive advantage in the marketplace. Scholars also emphasised enhancing collaboration among employees, stating that it is indispensable to communication based on mutual respect (Oe and Vo, 2020). Sánchez-Gutiérrez et al (2019) argued that value creation through relationships with consumers is the core element of establishing organisational capabilities that lead to marketing innovations (Oe and Vo, 2020).…”

“…Scholars also emphasised enhancing collaboration among employees, stating that it is indispensable to communication based on mutual respect (Oe and Vo, 2020). Sánchez-Gutiérrez et al (2019) argued that value creation through relationships with consumers is the core element of establishing organisational capabilities that lead to marketing innovations (Oe and Vo, 2020). For their part, Pargar et al (2019) contended that value creation dynamics should be evaluated from a scope of strategic alliance; in so doing, moreover, creating value to share within the organisations is essential (Porter and Kramer, 2019), particularly when organisations seek pathways towards increasing innovativeness to sustain their businesses (Oe and Vo, 2020;Siam 2017).…”