A Conceptualization of the Relationships Between Quality, Satisfaction, Behavioral Intention, and Awareness of a Festival

Mason, Michela C.; Nassivera, Federico

doi:10.1080/19368623.2011.643449

Cited by 76 publications

(70 citation statements)

References 56 publications

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“…OSNs create virtual social environments where users can communicate and interact with each other by posting comments, reviews, videos, and pictures (Ip, Leung, & Law, 2011;Kleinrichert, Ergul, Johnson, & Uydaci, 2012). The function of OSNs has evolved in the past few years, presenting a new prospect for marketers to generate awareness of their brands (Inversini & Masiero, 2014;Law, Buhalis, & Cobanoglu, 2014;Mason & Nassivera, 2012;Morosan, Bowen, & Atwood, 2014;Phelan, Chen, & Haney, 2013). Thus, OSNs present opportunities for travel marketers and assist businesses to develop their online marketing efforts (Gretzel, 2006).…”

Section: Osn and Travel Industrymentioning

confidence: 96%

Generating brand awareness in Online Social Networks

Barreda

Bilgihan

Nusair

et al. 2015

Computers in Human Behavior

263

174

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Section: Osn and Travel Industrymentioning

confidence: 96%

Generating brand awareness in Online Social Networks

Barreda

Bilgihan

Nusair

et al. 2015

Computers in Human Behavior

263

174

View full text Add to dashboard Cite

“…It might significantly influence tourist satisfaction. Hence, upgrading or improvement of tour guides' service quality not only creates more tourist benefits, but also are the critical factors for travel agencies' continuous operation of (Mason & Nassivera, 2013;Ryu & Han, 2010).…”

Section: Service Quality Of Tour Guidingmentioning

confidence: 99%

How Tour Guides’ Professional Competencies Influence on Service Quality of Tour Guiding and Tourist Satisfaction: An Exploratory Research

Lin

Lin²,

Chen

2017

ijhrs

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Drawing upon the theoretical perspectives from activity competency model and prior tourism literature, this study proposes a conceptual framework to explain the impacts of professional competencies on service quality and tourist satisfaction. Empirical data were gathered from a large-scale online survey with 345 experienced group package tour (GPT) tourists to test the proposed hypotheses and research model. The proposed conceptual framework was validated using the partial least squares (PLS) technique. The empirical results indicate that tour guides' professional competencies significantly impact on service quality and tourist satisfaction. The results also show that tour guides' service quality positively influences tourist satisfaction. The findings provide insight into practical implications for the competence development of tour guides and proffer instrumental contributions to help travel

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“…However, service standard is the outcome of previous anticipations and customer's perception. [11] Investigated the satisfaction, relationship quality, awareness and behavior intention, and also found that customers' behavior intention and tourism are affected by service standard.…”

Section: Introductionmentioning

confidence: 99%