A configurational analysis of cross-channel integration

Deng, Qi; Zhuang, Guijun; Li, Sihan; Yang, Hailong

doi:10.1108/imds-06-2021-0388

Cited by 4 publications

(5 citation statements)

References 36 publications

(109 reference statements)

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“…In terms of data analysis procedures, most studies use a combination of data analysis techniques. However, regression and factor analysis are the most common and Fuzzy‐set Qualitative Comparative Analysis, or fsQCA (Deng et al, 2022), has been a popular method applied in recent years. The DTC retail model phenomenon is undergoing rapid change as highlighted in this review and offers a variety of opportunities to further investigate components of this model.…”

Section: Discussionmentioning

confidence: 99%

“…Integration in an omnichannel environment remains a nascent area of research focus (Deng et al, 2022;Kolbe et al, 2022;Li & Gong, 2022;Lim, Cheah, et al, 2022;Wu, Aw, & Chuah, 2023). Specifically, these areas include the relational exchanges between brands and customers (Hyun et al, 2022) and impact on repurchase intention.…”

Section: Theory Developmentmentioning

confidence: 99%

“…No. in the dataset References 1 Diffusion of innovation theory (DIT) 5 (Chen et al, 2002;Ching & Ellis, 2004;Li et al, 2011;To & Ngai, 2006;Wilson et al, 2008) 2 Technology acceptance model (TAM) 5 (Chen et al, 2002;Li et al, 2011;Li & Ghosh, 2012;Moriuchi, 2019;Wagner et al, 2020) 3 Power/dependency theories 4 (Bei & Gielens, 2023;Geyskens et al, 2002;Li & Ghosh, 2012;Pasirayi & Fennell, 2021) 4 Transaction cost economics (TCE) theory 4 (Ackermann & von Wangenheim, 2014;Bei & Gielens, 2023;Brettel et al, 2011;Homburg et al, 2014) 5 Contingency theory 3 (Deng et al, 2022;Homburg et al, 2014;Jindal et al, 2007) 6 Dynamic capability theory 3 (Chen & Chiang, 2011;Kolbe et al, 2022;Tolstoy et al, 2022) 7 Flow theory 3 (Balasubramanian et al, 2005;McDowell et al, 2016;Zheng et al, 2023) T A B L E A 2 (Continued) Note: The number of retail articles equates to 140, which is greater than the sample size of 81. This is because some studies focus on more than 1 industry sector.…”

Section: Conflict Of Interest Statementmentioning

confidence: 99%

“…TCE focuses on brand performance online as brands seek to align their cost structures with hierarchical governance (Brettel et al, 2011). Contingency theory captures environmental dynamism and organizational channel strategy fit (Deng et al, 2022; Homburg et al, 2014; Wagner et al, 2020).…”

Section: Findings and Analysismentioning

confidence: 99%

“…In some cases, the lack of domestic demand has encouraged various industry sectors, such as the Spanish wine industry, to expand online (Bernal‐Jurado et al, 2021). Other industries which have expanded online include those selling a range of medical devices and electronics (Deng et al, 2022), and pay TV (Pasirayi & Fennell, 2021).…”

Section: Findings and Analysismentioning

confidence: 99%

See 4 more Smart Citations

The evolving direct‐to‐consumer retail model: A review and research agenda

McKee

Sands

Pallant

et al. 2023

Int J Consumer Studies

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The substantial growth of e‐commerce sales, driven by digital advancements, has enticed brands to sell direct‐to‐consumers (DTC) online. Despite the growth of the DTC online retail model in practice, academic literature remains fragmented. This systematic review is timely as it meets the need for a comprehensive understanding of the evolution of DTC over two decades of research to 2023. A SPAR‐4‐SLR protocol combined with a Theory–Context–Methods (TCM) approach examines the extant literature through a marketing lens. An analysis of 81 articles reveals a need for consumer behavior theories to underpin research on the DTC retail model. We conclude the review by identifying areas for further development, such as the need for research on the technology‐driven balance of power between brands, retailers, and consumers. Contextually, the authors highlight research opportunities on SME brands' internationalization and the DTC online luxury experience. Methodological directions include empirical qualitative studies and experiments on the emerging topics of technology‐enabled retail services and the experiential e‐commerce impact on customer experience. These future research undertakings will help us to better understand the DTC retail model.

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Section: Discussionmentioning

confidence: 99%

Section: Theory Developmentmentioning

confidence: 99%

Section: Conflict Of Interest Statementmentioning

confidence: 99%

Section: Findings and Analysismentioning

confidence: 99%

Section: Findings and Analysismentioning

confidence: 99%

See 3 more Smart Citations

The evolving direct‐to‐consumer retail model: A review and research agenda

McKee

Sands

Pallant

et al. 2023

Int J Consumer Studies

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Necessary condition analysis (NCA): review of research topics and guidelines for good practice

2023

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Necessary condition analysis (NCA) is an increasingly used or suggested method in many business and management disciplines including, for example, entrepreneurship, human resource management, international business, marketing, operations, public and nonprofit management, strategic management, and tourism. In the light of this development, our work delivers a review of the topics analyzed with NCA or in which NCA is proposed as a method. The review highlights the tremendous possibilities of using NCA, which hopefully encourages other researchers to try the method. To support researchers in future NCA studies, this article also provides detailed guidelines about how to best use NCA. These cover eight topics: theoretical justification, meaningful data, scatter plot, ceiling line, effect size, statistical test, bottleneck analysis, and further descriptions of NCA.

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Optimal multi-period pricing and sales effort decisions with a logit demand model in an integrated channel

Hu,

Deng

2023

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PurposeThe purpose of this study is to provide an optimal joint strategy of multi-period pricing and sales effort for a retailer with a logit choice demand in an integrated channel.Design/methodology/approachCustomer demand is characterized by a logit choice model, it varies over time and is influenced by price and sales effort. The multi-period decision model for the retailer is constructed using a discrete-time dynamic programming method to determine the optimal price and sales effort in each period.FindingsWhen the inventory level does not exceed a certain threshold, decreasing price and increasing sales effort over time or as inventory level increases are the optimal strategies. However, once the inventory level exceeds the threshold, the optimal strategy is to maintain both price and sales effort constant as the inventory level changes or to increase price and decrease sales effort over time. Additionally, the greater the influence of sales effort on demand or the higher the arrival rate of customers, the higher the optimal price and the greater the optimal sales effort level.Originality/valueThis study contributes to the existing research on dynamic pricing and sales effort in integrated channels by incorporating a logit choice model. Furthermore, it provides valuable management insights for retailers operating in an integrated channel to make pricing and sales effort decisions based on inventory level and time period.

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A configurational analysis of cross-channel integration

Cited by 4 publications

References 36 publications

The evolving direct‐to‐consumer retail model: A review and research agenda

The evolving direct‐to‐consumer retail model: A review and research agenda

Necessary condition analysis (NCA): review of research topics and guidelines for good practice

Optimal multi-period pricing and sales effort decisions with a logit demand model in an integrated channel

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