A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?

Kolar, Tomaž; Žabkar, Vesna

doi:10.1016/j.tourman.2009.07.010

Cited by 612 publications

(758 citation statements)

References 61 publications

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“…This form of authenticity can be named constructive authenticity, which is operationalized as the degree to which the offerings of a commercial home can invoke in tourists certain ideas/meanings that are constructed a priori or during the encounter. Such a definition is consistent with those of Grayson and Martinec (2004), and Kolar and Zabkar (2010), which indicate that constructive authenticity is assessed in terms of "how inspiring the artifacts are", whereas objective authenticity is assessed by determining "how original these artifacts are". Bruner (1994) agreed that constructive authenticity is related to the meanings and images tourists attach to the stay in the commercial home.…”

Section: Perceived Authenticity In Commercial Homessupporting

confidence: 69%

“…", and "What aspects of your relationship with the host family do you think are authentic?". The interview questions were assessed by the authors to make sure they fit into the definitions of cognitive, constructive and relational authenticity (Kolar & Zabkar, 2010;Wang, 1999). Purposeful sampling was employed in order to make sure that selected interviewees cover different backgrounds.…”

Section: Canteens (Fac2) Kitchens (Fac3) Gardens (Fac4) and Entertmentioning

confidence: 99%

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Commodification and perceived authenticity in commercial homes

Xiao

Zhou

2018

Annals of Tourism Research

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Commercial homes represent the commodification of a rural home that affects its authenticity. This study uses a quantitative approach to examine the interaction of commodification and perceived authenticity of commercial homes in rural areas. Both commodification and perceived authenticity are treated as multi-dimensional and measurable constructs. Three sets of hypotheses regarding their relationships are tested with a hierarchical dataset comprising 188 commercial home owners and 873 tourists in northern Zhejiang Province, China. Findings from hierarchical linear modeling indicate that commodification of place and labor negatively affects cognitive authenticity, and commodification of hosts' goals negatively affects relational authenticity. In contrast, no significant effects are found on constructive authenticity. A conclusive model is then proposed, and research implications and limitations are discussed.

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Section: Perceived Authenticity In Commercial Homessupporting

confidence: 69%

Section: Canteens (Fac2) Kitchens (Fac3) Gardens (Fac4) and Entertmentioning

confidence: 99%

Commodification and perceived authenticity in commercial homes

Xiao

Zhou

2018

Annals of Tourism Research

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“…While the CBA stresses the important role that authenticity plays in a cultural tourism context (Kolar and Žabkar, 2010), this study contends that it does not sufficiently consider a key supplementary factor -the nature of, and emotional response to, sincere interactions with local hosts. These interactions contribute to how authentic tourists perceive their travel to be (Walter, 2017) and can strengthen the tangible and experiential elements of travel.…”

Section: Host Sincerity and Related Conceptsmentioning

confidence: 77%

Measuring host sincerity: scale development and validation

Taheri

Gannon

Cordina

et al. 2018

IJCHM

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PurposeThe purpose of this study was to develop and validate a scale for host sincerity. Design/methodology/approachThe 10-item host sincerity scale was developed by following a multi-stage scale development procedure (Delphi technique, qualitative interviews, and surveys). FindingsThe findings reveal that host sincerity is a second-order construct with two underlying dimensions: 'sincere social interaction' and 'sincere emotional response'. By incorporating host sincerity into the consumer-based model of authenticity, the findings established significant relationships among all constructs, confirming the predictive validity of the host sincerity construct. Research limitationsData was gathered from visitors to troglodyte heritage sites (Kandovan and Cappadocia). Future studies should test the newly formed sincerity scale at other cultural destinations in order to further explore the generalisability of the scale. Further, data was gathered from tourists. Future studies should consider host sincerity from a host perspective. Practical implicationsCultural destination managers and local hosts can use this instrument as a supplementary tool in order to evaluate how sincere their hospitality offering appears to tourists. Originality/valueThis paper develops a host sincerity scale in order to explore the importance of sincere hostguest interactions, and tourists' emotional response to these interactions. It extends the consumer-based model of authenticity by drawing further attention to the importance and impact of host sincerity in stimulating memorable tourism experiences.

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“…According to Kolar & Zabkar (2010) and Yeoman, Brass, & Mcmohan-Beattie (2007) the elements of authenticity are important for strategies in marketing product especially in heritage tourism because it is explanation the concept of authenticity in particular interest.While in an article by Olsen(2002), the authenticity considered as a value, a motivational force (Cohen,1988;Naoi, 2004;Leigh, Peters, & Shelton, 2006), a 'claim' or belonging (Peterson, 2005), a perception (Cohen,1988), and the preference group make (Reisinger & Steiner, 2006). The advantage of authenticity are serving a means of preservation and promotion.…”

Section: Introductionmentioning

confidence: 99%