A Consumer Perspective on Grocery Retailers’ Differentiation

Bellini, Silvia; Cardinali, Maria Grazia

doi:10.5539/ibr.v8n8p129

Cited by 5 publications

(5 citation statements)

References 35 publications

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“…The findings of the current study partly agree with the findings of a study by Marques et al (2016), in that design/layout of the store and staff friendliness were identified as the most important supermarket attributes. The findings of the current study further concur with the study by Bellini et al (2015) in that shoppers consider the need to save time (easy access of store, store layout and self-service), therefore, for these shoppers, shopping quickly is important. Shopping to feel better is the least important motivation for visiting a supermarket.…”

Section: Shopping Motivations Determined By Supermarket Shoppers In Ssupporting

confidence: 90%

“…These independent retailers (such as informal spaza shops) are typically small, stock fast-moving items, operate at low profit margins and target shoppers with a lower LSM. With independent retailers becoming more profitable and sustainable, these retailers place supermarkets under competitive pressure; a supermarket may not view an independent retailer as a direct competitor despite both of them offering similar products (Bellini and Cardinali, 2015;Das Nair et al, 2015).…”

Section: The South African Supermarket Industrymentioning

confidence: 99%

“…In another study by Marques et al (2016), design/layout of the store and staff friendliness were identified as the most important supermarket attributes in Portugal. A study by Bellini et al (2015) to identify the store motivations considered the most important in Italy, revealed that shoppers consider the need to save time (easy access of store, store layout and self-service), quality of shopping experience (quality of products, environment and customer service), the need to save money and trusting the retailer as important.…”

Section: Factor Analysismentioning

confidence: 99%

See 2 more Smart Citations

The impact of demographic factors on supermarket shopping motivations in South Africa

Mahlangu¹,

Makhitha²

2019

JBRMR

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The changing retail environment necessitates a need to manage supermarkets effectively by understanding shopping motivations in order to attract shoppers and remain competitive. The purpose of this research was to determine the factors that motivate shoppers to visit and buy from certain branded supermarkets. In addition, to determine if there is any relationship between shoppers' demographics and shopping motivations. The survey reached 3494 shoppers online of whom 104 responded. The data were analysed using Statistical Package for Social Sciences (SPSS), version 24 for Windows. The findings of the study revealed that shoppers visit specific branded supermarkets for gratification shopping, value shopping, to search for good service and product quality, social shopping and brand hunting. In addition, the findings indicated that gratification shopping and shopping for good service and product quality are significantly affected by gender. Furthermore, the findings revealed there is a significant difference among age groups regarding gratification and social shopping. Moreover, the study found that there is a significant difference among monthly income groups regarding value shopping, social shopping and brand hunting. The findings of this study provide insights for both researchers and retailers to gain a better understanding of supermarket shopping motivations and the relationship between shoppers' demographics and shopping motivations.

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Section: Shopping Motivations Determined By Supermarket Shoppers In Ssupporting

confidence: 90%

Section: The South African Supermarket Industrymentioning

confidence: 99%

Section: Factor Analysismentioning

confidence: 99%

See 1 more Smart Citation

The impact of demographic factors on supermarket shopping motivations in South Africa

Mahlangu¹,

Makhitha²

2019

JBRMR

View full text Add to dashboard Cite

show abstract

“…Consumers can also save time if display is logically organised and if store offers services that allow fast check-out such as self-scanning and self-check-out. As other reasons for choosing a particular grocery shop customers mention, named in the order of importance: quality of shopping experience, low prices and trust and loyalty to the retailer (Bellini & Cardinali, 2015). However, authors' findings further indicate that customers generally do not perceive significant difference between grocery retailers, implying that retailers should work on their differentiation in terms of meeting customer needs.…”

Section: When It Comes To Visual Merchandising What Not To Do Is Amentioning

confidence: 86%

The Role of Store Layout and Visual Merchandising in Food Retailing

Štulec¹,

Petljak²,

Kukor³

2016

Eur. j. econ. bus. stud.

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Literature proposes a number of store attributes as potentially significant factors affecting customers' evaluation of retailer's image, store loyalty and overall satisfaction, such as merchandise assortment and quality, service in general, personnel, store layout, convenience, cleanliness and atmosphere. Successful and profitable retailers use effectively each and every square meter of the retail space, both in the store and in the warehouse. Since retail space is costly, space management is gaining strategic importance in retailing. Appropriate store floor plans, location of certain merchandise categories, levels of inventory and visual displays are crucial factors of proper use of retail space. Misuse of retail space can be detrimental to retailer's bottom line as it can result in difficulties in orientation of customers in the store, their shorter stay in the store, consequentially lower sales and possible loss of customers. It is hypothesised that effects of poor space management are even more pronounced in retail formats that incorporate self-service as a selling method with food retailers being especially at risk because in a setting where consumers can find identical merchandise in more than one store, layout and presentation become key differentiating factors. An empirical study is conducted as to determine the role of food store layout and visual merchandising compared to other store attributes in achieving customer satisfaction and to define preferable large food store layout among consumers. Research results imply that retailers need to create stimulating atmosphere and appealing layout in order to trigger consumer's buying decision.

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“…This has intensified the competition and as a result "marketing strategies are changing too. Grocery retailers are developing new store formats aimed to capture the competitor's customers and expand their target market: discounters are improving the quality of the service to compete with the supermarkets and hypermarkets are developing lower pricing policies to compete with discounters" Bellini and Cardinali (2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Redefining Retail Store Formats - A South African Study

Sharma¹,

Gautam²

2017

AFA

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The global competitive retail space is challenging and the retailers are experimenting with different strategies to gain competitive advantage in the market. Retailers are developing and designing new and improved store formats to mirror the customers' expectations by using distinctive benefits. Thus attracting and retaining customers by creating store brand loyalty is every retailer's dream and they are spending a huge amount of time and money in developing these uniquely attractive retail store formats. However, limited academic research is available to help retailers understand the most profitable and popular retail store format in South Africa.This empirical research paper is an attempt to investigate the influence of the design, type and size of the retail store on the customer buying behaviour in the consumer durables market by examining a random sample of respondents from Gauteng, South Africa. The research findings, indicates that there is a varying degree of effect of retail store formats on the customer buying behaviour. Most of the variables have a positive correlation with other variables of customer behaviour. However in some cases, variables have significant inverse relationship with each other.

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A Consumer Perspective on Grocery Retailers’ Differentiation

Cited by 5 publications

References 35 publications

The impact of demographic factors on supermarket shopping motivations in South Africa

The impact of demographic factors on supermarket shopping motivations in South Africa

The Role of Store Layout and Visual Merchandising in Food Retailing

Redefining Retail Store Formats - A South African Study

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