Gastronomy plays a significant role in sustainable tourism destination marketing. It's not just about food; it's about the entire experience that connects tourists with the local culture, traditions, and environment. Gastronomy in tourism helps in building a unique brand for a destination, stimulating local entrepreneurship, and promoting sustainable practices. Well-executed gastronomic tourism can enhance the quality of life for locals, preserve cultural heritage, and contribute to sustainable development. The marketing of sustainable gastronomic tourism destinations requires a comprehensive approach that integrates local resources, traditional expertise, sustainability communication, and the use of innovative technologies. By leveraging these elements, destinations can effectively promote sustainable gastronomic experiences and contribute to the preservation of local cultures and ecosystems. Gastronomy as a tool for branding destinations is about leveraging unique local cuisines and culinary traditions to create a distinctive image for a tourist destination.