A content analysis of change management strategies used in technological transitions in higher education institutions from the lens of a strategic alignment framework

Guerra-López, Ingrid; Dallal, Siba El

doi:10.24059/olj.v25i3.2395

Cited by 3 publications

(2 citation statements)

References 13 publications

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“…A simple step for practicing a content analytical approach is selecting and questioning for categorizing (Kartika et al, 2020). In addition, coding is one step in an analytical approach to determine emerging themes (Guerra-López & Dallal, 2021). This research applied the content analytical approach totally to code and describe the finding and the analysis.…”

Section: Designmentioning

confidence: 99%

Constructing Engagement Method of Attracting Viewers Attention to Digital Advertisement

Kurniawan,

Wulandari

2023

NJOC

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This research analyzed engagement methods of five Instagram digital advertisements by using an instrument including content, types of advertisement, human and non-human figures, color involvement, size, and written text by using content analysis. Combining the main product with supporting materials, presenting product ingredients, and price information is the main finding of the content. Findings of four main advertisement types includes informing, entertaining, persuading, and encouraging viewers to be critical thinkers. The involvement of human and non-human beings is recommended to be applied only for coherence specific products. The application of the figures should consider the social, cultural, and belief values of potential viewers. Color findings show usage of lightening and complex colorful advertisements obtain viewers’ serious attention. The size and location of the pictures were found to represent the priority order of introducing products to customers. Meanwhile, short written texts were found to be the best performance to present interactive and communicative written text in a digital advertisement. In the discussion, this research proposes the prototype of the engagement method to attract viewers’ attention to a digital advertisement that consists of a social survey or observation, psychical performance, written text, and implicit meaning construction.Keywords: Engagement, attracting, attention, digital, advertisement ABSTRAKPenelitian ini menganalisa metode pendekatan dalam lima iklan digital di Instagram dengan menggunakan instrument yang meliputi konten, jenis iklan, figure manusia dan bukan manusia, warna, ukuran, dan teks tertulis dengan content analysis. Temuan pada konten meliputi penggunaan materi utama dan pendukung, dan harga produk iklan. Empat jenis iklan ditemukan dengan tujuan memberikan informasi, menghibur, membujuk, dan mendorong penonton berpikir kritis. Penggunaan figure manusia dan bukan manusia direkomendasikan hanya untuk iklan produk yang terkait dan relevan. Pengunaan figure manusia sebaiknya mempertimbangan aspek sosial, budaya, dan keyakinan dari calon penonton iklan. Penggunaan warna mencolok dan kompleks dapat membantu memperoleh perhatian serius dari penonton iklan. Pengaturan ukuran dan letak tiap bagian gambar di iklan merepresentasikan urutan prioritas dalam memperkenalkan produk pada penonton atau pelanggan. Sementara itu, penggunaan teks tertulis yang pendek menunjukkan hasil sangat baik untuk menjalin komunikasi yang interaktif dan komunikatif. Pada tahap analisa, peneliti menyusun dan memaparkan satu prototype metode menarik perhatian penonton pada iklan digital yang terdiri dari tahap observasi, penampilan fisik iklan, teks tertulis di iklan, dan penyampaian pesan secara implisit atau tidak langsung.Kata Kunci: Pendekatan, menarik, perhatian, digital, iklan

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Section: Designmentioning

confidence: 99%

Constructing Engagement Method of Attracting Viewers Attention to Digital Advertisement

Kurniawan,

Wulandari

2023

NJOC

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“…However, studies on leadership in the transformation process in higher education are still rare. Previous study suggest that managing technological change is one of the top concerns for leaders of educational institutions but there is a dearth of research providing concrete frameworks for managing this type of change in the context of higher education (Guerra-López & El Dallal, 2021). Other study assert that digital transformation is an emerging field in both research and corporate practice, especially in the context of higher education, the embryonic nature of this area of research and development must be recognized (Rof et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Implementation of Leadership Strategy to Realize the Transformation Digital towards Smart Military University

Anggoro,

Nurdin,

Sururi

2023

JPP

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The digitalization process towards a smart university requires adequate leadership support. The research objective is to analyze the implementation of leadership strategy to realize Digital transformation towards a smart military university (SmU). The mix method exploratory sequential design approach was chosen based on the uniqueness of the leadership style which is rich with a variety of approaches due to situational demands and cultural development. Qualitative data collection was carried out by in-depth interviews. Research participants consist of strategic decision makers, and academic staff who are involved in the digital transformation process. The collected data was analyzed using content analysis techniques to identify the main themes in relation to the smart military university. Quantitative analysis based on the results of path analysis to support qualitative findings involving 128 random respondents. The results of this study indicate that the implementation of an effective leadership strategy has an important role in realizing digital transformation towards a Smart Military University. Various situational challenges are key factors in the implementation of various leaderships to optimize their effectiveness. It can be concluded that the military leadership approach is combined with transformational to inspire and motivate change. A complexity leadership approach that focuses on recognizing that digital transformation processes tend to be unpredictable and complex, helping institutions and individuals to adapt, more flexibility, encouraging collaboration, and systemic thinking skills. The practical implication of this research is the importance of developing collaborative and transformational leadership among military leaders to face challenges and opportunities in the digital era.

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Managing green culture for environmental performance in smart campus transformation

Anggoro,

Hia,

Waruwu

et al. 2024

International Journal of Leadership in Education

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A content analysis of change management strategies used in technological transitions in higher education institutions from the lens of a strategic alignment framework

Cited by 3 publications

References 13 publications

Constructing Engagement Method of Attracting Viewers Attention to Digital Advertisement

Constructing Engagement Method of Attracting Viewers Attention to Digital Advertisement

Implementation of Leadership Strategy to Realize the Transformation Digital towards Smart Military University

Managing green culture for environmental performance in smart campus transformation

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