The research goal is to determine whether platinum can be seen as a good investment. For this purpose, content analysis of documents and deep learning neural networks with recurrent neural network were used. The results show that it pays for a koruna investor (a person holding their wealth in Czech koruna) to preserve their wealth physically in the form of a precious metal—specifically, platinum. The research confirms that platinum is a store of value but also a koruna investor’s wealth multiplier. This can be due to its rare occurrence in nature, but also to its unique use in manufacturing. A research limitation is the period for which the data were used. The finding that platinum is a store of value, as well as a wealth multiplier, can thus be concretized when using the data for a five-year period. It shall also be added that no turbulent changes are anticipated (such as interruption of platinum supply, unexpected government regulation of trade, etc.).