A contextual perspective on consumers' perceived usefulness: The case of mobile online shopping

Sohn, Stefanie

doi:10.1016/j.jretconser.2017.05.002

Cited by 88 publications

(59 citation statements)

References 71 publications

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“…With the evolution of smartphones, the traditional web-based mobile commerce continues to be replaced by mobile shopping applications [27]. Since carrying out mobile commerce transactions requires the practitioner to own a smartphone [28], mobile online stores theoretically support multiple shopping activities to take place such as searching for information and buying products [29]. However, Sometimes mobile users encounter challenges compared to users shopping using personal computers [30].…”

Section: A Smartphones and Mobile Shoppingmentioning

confidence: 99%

Increasing User Satisfaction of Mobile Commerce using Usability

Lynn¹,

Sourav²,

Setyohadi³

2020

IJACSA

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Online shopping continues to simplify people's way of life in the present world. People no longer need to physically visit stores to buy items for home use or other purposes. This can be done online using mobile applications to order for preferred items, which can be delivered in return. However, the increase in the features of mobile applications and mobile devices makes usability testing a necessary aspect in today's advancement of technology. This paper uses an experiment-based usability testing evaluation on Lazada Indonesia mobile application to understand four usability factors, namely, ease of use, efficiency, functionality, and satisfaction. The test was performed using 40 participants and all were students from Universitas Atma Jaya Yogyakarta, Universitas Gadjah Mada, and Universitas Sanata Dharma. These performed 6 tasks on the mobile application and later answered a questionnaire to capture their views concerning the usability of the mobile application. The results were analyzed using SPSS software and descriptive statistics were displayed using standard deviation and arithmetic means. The results from the evaluation showed that the mobile application is easy to use, efficient, and has good functionality. However, some issues were mentioned by participants which indicated that users were not fully satisfied with the mobile application. Therefore, this calls for designers to consider these usability issues to increase user satisfaction.

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Section: A Smartphones and Mobile Shoppingmentioning

confidence: 99%

Increasing User Satisfaction of Mobile Commerce using Usability

Lynn¹,

Sourav²,

Setyohadi³

2020

IJACSA

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“…This variable refer to the belief about how using a technology can increase performance [10]. In this study, PU is described as the level where consumer believes that using a mobile shopping application for shopping can improve his shopping task performance [23].…”

Section: F Perceived Usefulness (Pu)mentioning

confidence: 99%

Understanding The Benefit of Satisfaction Toward Mobile Shopping Applications

Berlian¹,

Balqiah²

2019

Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018)

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The growth of information and communication technology, especially, the digital age, enhance the popularity of mobile applications. This study aims to analyze the important of satisfaction in mobile shopping applications. Shopee is a mobile shopping application based in Southeast Asia, an e-commerce platform that connects both buyers and sellers in transaction and do online shopping experience, even in smartphones. Refers to technology acceptance model (TAM) Theory, and this study examine other antecedents: enjoyment, innovativeness, and risk as predictor satisfaction. Further, the role of satisfaction in increasing repurchase intention, and reduce price sensitivity. Eight hypotheses were analyzed by structural equation modeling approach, using 734 respondents that were collected by purposive sampling. The result demonstrated that except innovativeness, all antecedents could drive satisfaction. Furthermore, satisfaction influences influences price sensitivity directly, and indirectly through repurchase intention. Based on thd finding, online marketers must concern toward some risk in order to decrease price sensitivity on mobile shopping applications.

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“…As this research attempts to achieve an efficient and rigorous model, TAM was found to be suitable for the purposes of the current study. This is because TAM has been commonly and successfully adopted by prior studies on the related area of mobile technology and commerce (e.g., Alalwan et al, 2016;Alalwan et al, 2017;Lee and Han, 2015;Sohn, 2017). Furthermore, the two aspects of perceived usefulness and perceived ease of use have always been the focus of attention for users in relation to using new applications, especially in the related area of mobile commerce (Alalwan et al, 2016;Rana et al, 2016Rana et al, , 2017Venkatesh et al, 2012).…”

Section: Conceptual Model and Research Hypothesesmentioning

confidence: 99%

Mobile App Stores from the User’s Perspective

Baabdullah

Alalwan

Rana

et al. 2019

IFIP Advances in Information and Communication Technology

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The use of smartphones has become more prevalent in light of the boom in Internet services and Web 2.0 applications. Mobile stores (e.g., Apple's App Store and Google Play) have been increasingly used by mobile users worldwide to download or purchase different kinds of applications. This has prompted mobile app practitioners to reconsider their mobile app stores in terms of design, features and functions in order to maintain their customers' loyalty. Due to the lack of research on this context, this study aims to identify factors that may affect users' satisfaction and continued intention toward using mobile stores. The proposed model includes various factors derived from information systems literature (i.e., usefulness, ease of use, perceived cost, privacy and security concerns) in addition to the dimensions of mobile interactivity (i.e. active control, mobility, and responsiveness). The study sets out 13 hypotheses that include mediating relationships (e.g., perceived usefulness mediates the influence of ease of use, active control, responsiveness and mobility; perceived ease of use mediates the influence of active control). As well as outlining the proposed research method, the research contributions, limitations and future research recommendations are also addressed.

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A contextual perspective on consumers' perceived usefulness: The case of mobile online shopping

Cited by 88 publications

References 71 publications

Increasing User Satisfaction of Mobile Commerce using Usability

Increasing User Satisfaction of Mobile Commerce using Usability

Understanding The Benefit of Satisfaction Toward Mobile Shopping Applications

Mobile App Stores from the User’s Perspective

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