Native to Southeast Asia, the spotted‐wing drosophila (Drosophila suzukii) has become a major pest of small fruit crops in the Americas and Europe because females can oviposit in ripening fruit. Currently, D. suzukii management relies heavily on chemical control; thus, more sustainable approaches like attract‐and‐kill need to be evaluated to reduce insecticide use. In previous studies, HOOK SWD, an attract‐and‐kill product that combines attractants, phagostimulants and an insecticide (spinosad), showed promise for D. suzukii control; still, little is known about its performance under field conditions and under varying pest and host‐fruit densities, as well as its residual activity. Here, we evaluated the efficacy of HOOK SWD when applied in commercial blueberry farms, when deployed in semifield cages under different D. suzukii adult and fruit densities and when aged for 30 days in the greenhouse. Results from field experiments showed that HOOK SWD could reduce fruit infestation in blueberry farms; however, its efficacy varied in space and time. Semifield cage studies revealed that relatively high densities of both D. suzukii adults and fruit can reduce the effectiveness of HOOK SWD, which might explain the variation in its efficacy in the field. Ageing HOOK SWD in a greenhouse for at least 30 days yielded no significant decrease in insecticidal activity. Altogether, these studies show that HOOK SWD can potentially suppress D. suzukii populations in the field, but it should be used as part of an integrated pest management program instead of a stand‐alone control tool, especially under high pest and fruit densities.