A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation

Davies, Gary; Chun, Rosa; Silva, Rui Vinhas da; Roper, Stuart

doi:10.1057/palgrave.crr.1540216

Cited by 264 publications

(270 citation statements)

References 50 publications

Supporting

Mentioning

249

Contrasting

Unclassified

Order By: Relevance

“…The employee behavior should be managed to create consistency with desired company brand positioning (Henkel et al, 2007). Thus corporate brand or reputation management has been conceptualized as "living values internally and promoting those same values externally" (Davies et al, 2004). …”

Section: Introductionmentioning

confidence: 99%

Building Employee Brand Equity to influence Organization Attractiveness and Firm Performance

Kashive¹,

Khanna²

2017

IJBM

View full text Add to dashboard Cite

This paper explores the various dimension of Internal Branding like training, orientation and briefing and Brand supporting behavior (like brand allegiance, brand endorsement and brand citizen behaviour).It further explores impact of Internal branding (IB), Brand commitment (BC) and Brand supporting behavior BSB) on Organization attractiveness (OA) and Firm Performance (FP). The study shows that Internal Branding (IB), Brand commitment (BC) and brand supporting behavior (BSB) impact Organizational attractiveness. While Internal Branding (IB), Brand commitment (BC) and brand supporting behavior (BSB) do not impact directly firm performance, but organizational attractiveness do have significant impact on perception of firm performance among employees.Keywords: employee branding, employee branding equity, internal branding (IB), brand commitment (BC) and Brand supporting behavior (BSB), brand citizen behaviour (BCB), brand allegiance (BA), brand endorsement (BE), organization attractiveness (OA).

show abstract

Section: Introductionmentioning

confidence: 99%

Building Employee Brand Equity to influence Organization Attractiveness and Firm Performance

Kashive¹,

Khanna²

2017

IJBM

View full text Add to dashboard Cite

show abstract

“…Building on prior work on corporate reputations Wartick, 2002;Davies et al, 2004;Helm, 2007), this paper highlights the way in which multiple reputations can coexist in a single organisation, even when they are not only diverse but even possibly conflicting. The findings challenge other narrow, lens-like understandings of corporate reputation in the literature by showing how the multiplicity of reputations emerge as employees and external stakeholders 'use' stories, vignettes, and labels from their personalised interactions with the firm to construct stories about corporate reputation.…”

Section: Discussionmentioning

confidence: 99%

“…These are based on significant and varied relationships and experiences of stakeholders with the organisation. (Whetten, 1997;Ferguson et al, 2000;Davies et al, 2004;Harvey et al, 2016) …”

Section: Reputation As a Prismmentioning

confidence: 99%

Lens or prism? How organisations sustain multiple and competing reputations

Harvey

Tourky

Knight

et al. 2017

EJM

View full text Add to dashboard Cite

Purpose This paper aims to challenge singular definitions, measurements and applications of corporate reputation which tend to be reductionist. The authors rebuff such narrow representations of reputation by showing the multiplicity of reputation in the case of a global management consulting firm and demonstrate how it has sustained such reputations. Design/methodology/approach Using a large cross-country qualitative case study based on interviews, focus groups, non-participant observations, workshops and a fieldwork diary, dimensions of reputation are highlighted by drawing on perceptions from multiple stakeholder groups in different geographies. Findings The authors find significant differences in perceptions of reputation between and within stakeholder groups, with perceptions changing across dimensions and geographies. Originality/value The theoretical implications of the research indicate a plurality of extant reputations, suggesting that a prism is more suited to representing corporate reputation than a singular, lens-like focus which is too narrow to constitute reputation. This paper offers theoretical and practical suggestions for how global firms can build and sustain multiple and competing corporate reputations.

show abstract

“…Minkiewicz, Evans, Bridson, & Mavondo (2008) provide further support for the notion of organisation as a product, by construing corporate image as consumers' combined perception of the product brand and what individuals know or believe about an organisation. In other words, corporate image is described as stakeholders' beliefs, perceptions, feelings and attitudes towards an organisation (Davies, Chun, Da Silva, & Roper, 2004). There is a connection between an individual's image of the organisation and that person's behaviour towards it (Balmer 1998).…”

Section: Brand As An Organisationmentioning

confidence: 99%

Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry

Okafor¹,

George²

2016

IJMS

View full text Add to dashboard Cite

Product Branding is the process of inculcating unique values to a product in order to differentiate it from competing products. Components that differentiate products include: Name, Logo, Intellect, Culture and Values. This paper examines some western theorised Product Branding components and presents the understanding of these components from a Nigerian perspective. Social theory was used for the review of literature on Product Branding components, and in exploring the components' systemic relationships that promised values to stakeholders. Content Analysis was employed in examining the theories of Branding and the extent to which it could be applied in the Nigerian Milk industry. This study reveals that a brand's success largely depends on the extent of artistic selection of Product Branding components and the extent to which those components' interaction produces values for stakeholders. The study concludes that Brand Name, Brand Logo, Brand Intellect, and Brand Culture are components that exude values to milk brands in Nigeria.Keywords: product branding, brand name, brand logo, brand intellect, brand culture, brand value, and milk in Nigeria.

show abstract

A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation

Cited by 264 publications

References 50 publications

Building Employee Brand Equity to influence Organization Attractiveness and Firm Performance

Building Employee Brand Equity to influence Organization Attractiveness and Firm Performance

Lens or prism? How organisations sustain multiple and competing reputations

Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry

Contact Info

Product

Resources

About