PurposeThe present study empirically compares maintenance practices under asset performance management (APM), employed by firms in developed and developing countries (Belgium and Kenya, respectively).Design/methodology/approachEmpirical observations and theoretical interpretations on maintenance practices under APM are delineated. A comparative cross-sectional survey study is conducted through an online questionnaire with 151 respondents (101 Kenya, 50 Belgium). Descriptive statistics and inferential statistics like independent t-test and phi coefficient were used for analyzing the data.FindingsIn both countries, reduction of maintenance and operational budget, return on assets, asset ageing and compliance aspects were established as critical factors influencing the implementation of asset maintenance and performance management (AMPM). A significant difference in staff competence in managing vibration, ultrasound and others like predictive algorithms was found to exist between the firms of the two countries. The majority of firms across the divide utilize manual and computer-based tools to integrate and analyse various maintenance data sets, while standardization and maintenance knowledge loss were found to adversely affect maintenance data management.Research limitations/implicationsThe study findings are based on the limited number of returned responses of the survey questionnaire and focused on only two countries representing developed and developing economies. This study not only provides practitioners with the practical guidelines for benchmarking, but also induces the need to improve the asset maintenance strategies and data application practices for asset performance management.Practical implicationsThe paper provides insights to researchers and practitioners in the articulation of imperative effective maintenance strategies, benchmarking and challenges in their implementation, considering the different operational context.Originality/valueThe paper contributes to theory and practice within the field of AMPM where no empirical research comparing developed and developing countries exist.