“…They include product platform strategies (Muffatto, 1999a(Muffatto, , 1999bKarandikar and Nidamarthi, 2007), product platform adoption (Krishnan and Gupta, 2001;Marion et al, 2007), product platform development in practice (Alizon et al, 2009;Halman et al, 2003;Lindquist et al, 2008;Muffatto and Roveda, 2000;Shooter et al, 2007), product platform competencies (Chai et al, 2012), product platform projects (Tatikonda, 1999), product platform life cycles (Wortmann and Alblas, 2009), product platform application in process intensive industries (Meyer and Dalal, 2002), and the exploration of platform planning in marketing (Thomas, 2012). In comparison, the number of available studies investigating each of these issues is relatively small.…”