2007
DOI: 10.1080/00207540600710970
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A cost-based methodology for evaluating product platform commonality sourcing decisions with two examples

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Cited by 34 publications
(20 citation statements)
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“…According to Salmi et al (2006, p. 205) "low costs were seen to be the main motivation for sourcing from China", which is in line with Kumar et al (2009b), Marion et al (2007), and Enderwick (2009), who all underline that lower and lower labor costs are motivations for sourcing from China.…”
Section: Motivations For Sourcing From Chinamentioning
confidence: 90%
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“…According to Salmi et al (2006, p. 205) "low costs were seen to be the main motivation for sourcing from China", which is in line with Kumar et al (2009b), Marion et al (2007), and Enderwick (2009), who all underline that lower and lower labor costs are motivations for sourcing from China.…”
Section: Motivations For Sourcing From Chinamentioning
confidence: 90%
“…Only a few authors state that profitability can be enhanced, even though it represents a major motivation when sourcing from China (Kang et al, 2012;Lin & Ma, 2012;Ni et al, 2009). Moreover, results show that competitive advantage can be generated (Li et al, 2008;Marion et al, 2007), and thereby entering new markets is facilitated (Gonzalez et al, 2006;Jia et al, 2014).…”
Section: Achieved Outcomes When Sourcing From Chinamentioning
confidence: 99%
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“…They include product platform strategies (Muffatto, 1999a(Muffatto, , 1999bKarandikar and Nidamarthi, 2007), product platform adoption (Krishnan and Gupta, 2001;Marion et al, 2007), product platform development in practice (Alizon et al, 2009;Halman et al, 2003;Lindquist et al, 2008;Muffatto and Roveda, 2000;Shooter et al, 2007), product platform competencies (Chai et al, 2012), product platform projects (Tatikonda, 1999), product platform life cycles (Wortmann and Alblas, 2009), product platform application in process intensive industries (Meyer and Dalal, 2002), and the exploration of platform planning in marketing (Thomas, 2012). In comparison, the number of available studies investigating each of these issues is relatively small.…”
Section: Miscellaneous Issuesmentioning
confidence: 99%