“…Studies on object oriented approaches (e.g., Siau & Cao, DOI: 10.4018/jdm.2011100103 2001; Siau & Loo, 2006;Taha & Elmasri, 2009;Gemino & Parker, 2009;VanderMeer & Dutta, 2009;Evermann & Wand, 2009;Siau & Tian, 2009;Shank et al, 2010;Siau, 2010;Tan et al, 2011) started to appear in academic publications in the 2000s. Despite the emergence of object oriented modeling techniques, relational and ER/EER models and their query languages continue to be important and widely studied (e.g., Sengupta & Ramesh, 2009;Niu et al, 2009;Sakr, 2009;Ayanso et al, 2009;Huh et al, 2010;An et al, 2010;Bera et al, 2010;Shlezinger et al, 2010). Further, relational database management systems are widely used and relational data model is still the dominant model in industry.…”