A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States

Schill, Marie; Godefroit-Winkel, Delphine; Hughes, Mine Üçok

doi:10.1177/1069031x20963712

Cited by 7 publications

(6 citation statements)

References 85 publications

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“…Seeing COO as providing important information for consumer decision making has long been accepted by researchers (e.g. Bilkey and Nes, 1982;Han, 1989;Hong and Wyer 1990;Phau and Chao, 2008;Phau and Prendergast, 2000;Septianto et al, 2022;Schill et al, 2021;Verlegh and Steenkamp, 1999). It is so important a consideration for the consumers, to the extent that during the COVID-19 pandemic, COO has appeared to be an important factor in the vaccine choice (Chaney and Lee, 2022).…”

Section: Literature Review and Hypotheses Development Country-of-orig...mentioning

confidence: 99%

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How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market

Chow,

Leong

et al. 2023

APJML

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PurposeWestern manufacturers have often benefited from the Country-of-Origin (COO) effect when a product is launched into emerging markets. The authors examine if this still holds true in the China market. The authors believe that the degree of perceived hedonism associated with the product does matter and, therefore, conducted an experiment to test how this influences the effect of COO on perceived quality and price of the product. This paper aims to discuss the aforementioned objective.Design/methodology/approachA lab experiment with a 2 (COO: Western vs. Local) x 2 (Hedonism: High vs. Low) factorial design was conducted with Chinese consumers as subjects. The dependent variables were perceived quality and price of the products.FindingsIt was found that Western COO has a positive effect on the product perceived quality and price in the China market, but the effect was significantly moderated by the degree of perceived hedonism of the products.Originality/valueThe study used an experiment to investigate the different prominence of the COO effect on perceived quality and price in terms of hedonic vs. utilitarian products which has not been done previously. The findings provide implications concerning allocation of marketing resources to product positioning in the presence of different degrees of perceived hedonism and suggest additional areas for future examination.

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Section: Literature Review and Hypotheses Development Country-of-orig...mentioning

confidence: 99%

“…Bilkey and Nes, 1982; Han, 1989; Hong and Wyer 1990; Phau and Chao, 2008; Phau and Prendergast, 2000; Septianto et al. , 2022; Schill et al. , 2021; Verlegh and Steenkamp, 1999).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market

Chow,

Leong

et al. 2023

APJML

View full text Add to dashboard Cite

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“…First, we employed a cross-sectional research design, which essentially provides a snapshot of the nature of the relationships between the constructs at a particular point in time. It would be beneficial to assess how values and their influence on sustainability beliefs and behaviors evolve over time, particularly because countries are increasingly adopting climate-friendly strategies and policies (Schill, Godefroit-Winkel, and Hughes 2021).…”

Section: Limitations and Future Research Directionsmentioning

confidence: 99%

Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination

Leonidou¹,

Gruber²,

Schlegelmilch³

2022

Journal of International Marketing

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Environmental sustainability research suffers from a paucity of comprehensive, cross-cultural investigations and lacks insight into the interplay of human values and environmental beliefs and behaviors. In addition, despite the importance of understanding why consumers engage in active attempts to protect the environment, studies looking at the role of environmental sustainability activism remain scarce, poorly integrated, and ill-defined. Against this backdrop, this research captures the links of specific human values with environmental sustainability beliefs and their subsequent relationships with individuals’ environmental sustainability activism and quality of life. Using data from the United States and China, the authors show that religiosity and interdependence are consistently related to environmental sustainability beliefs while, contrary to previous studies, materialism has no significant relationship. In addition, generativity is positively linked with environmental sustainability beliefs only in the U.S. sample, while family values are significant only in the China sample. The results show that environmental sustainability beliefs influence environmental sustainability activities, which in turn are linked with individual perceptions of superior quality of life. The study discusses several implications for practice and identifies fruitful future research directions.

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“…For example, Strizhakova, Coulter, and Price (2021) apply the “fresh start mindset” concept—the consumer belief that people can make a new start, and chart a new course in life—in a cross-national study as a predictor of interest in environmentally friendly global brands. In another example, Schill, Godefroit-Winkel, and Hughes (2021) introduce a novel connection between concepts not yet studied in tandem: climate change perceptions and country-of-origin effects. Relatedly, Tran and Paparoidamis (2020) explore the (in)congruence between a country's ecological image and products associated with that country and their ecological attributes.…”

Section: Overview Of Prior Work In Jim On Well-being-related Issuesmentioning

confidence: 99%

Well-Being in a Global World—The Role of International Marketing: An Editorial

Grinstein¹,

Hewett²,

Riefler³

2022

Journal of International Marketing

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The notion that marketing can be a force for good has been around for at least five decades (e.g., Kotler and Levy 1969;Kotler and Zaltman 1971), and as marketing scholars, we are proud of the value that marketing can bring to society. However, we often face tough questions regarding marketing's dark side; is it the discipline that "is used to create and sustain the power of multinational corporations? Promoting the consumerism that is ruining our world? The never-ending advertising efforts to convince people to buy things they do not need?" (Lefebvre 2013, p. 1, preface).Facing growing criticism on the one hand (Kohli and Haenlein 2021; Mende and Misra 2021) and an increased understanding that societies face "grand" societal challenges (such as climate change, diversity and inclusion, and inequality) on the other hand-what has been the marketing scholarly community's response? While the marketing discipline has begun to address these challenges, this work is still considered a niche rather than mainstream area of investigation. In the top four marketing journals (

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A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States

Cited by 7 publications

References 85 publications

How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market

How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market

Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination

Well-Being in a Global World—The Role of International Marketing: An Editorial

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