A Critical Evaluation of Tanzania’s Tourism Sector

Wamboye, Evelyn

doi:10.1007/978-3-030-75556-0_11

Cited by 3 publications

(2 citation statements)

References 74 publications

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“…Serengeti National Park won Africa's leading National Park for the third time in a row (2019, 2020, and 2021). Thanda Island was also the top Global WTA destination as the world's leading executive private island in 2021 (Melubo & Kisasembe, 2022;Wamboye, 2022).…”

Section: The Concept Of Tourism Business Clustersmentioning

confidence: 99%

Tourism business clusters: A tool for transforming MSEMs in the tourism industry in Tanzania

Batinoluho

2022

JTCE

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This study explores the need to consider the tourism business cluster’s approach in Tanzania to transform the tourism industry. The methodology for this study was qualitative. The study involved 114 respondents, who were randomly drawn from the sample frame of tourism businesses maintained by the tourism organizations in Tanzania. It was found that over 98 percent of the tourism MSMEs in Tanzania were not familiar with tourism value chains. Even those who seemed to understand the concept (2%) understood only the most visible sub-sectors of travel and tourism, especially at the destination level and on issues such as air, road, rail transport, accommodation, food, and beverage outlets. Over 99 percent of the tourism MSMEs operate in isolation from other sector players in Tanzania. The need for the establishment of tourism clusters is crucial in ensuring that Tanzania destination continues to be competitive.

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Section: The Concept Of Tourism Business Clustersmentioning

confidence: 99%

Tourism business clusters: A tool for transforming MSEMs in the tourism industry in Tanzania

Batinoluho

2022

JTCE

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“…In 2023, tourist arrivals to Tanzania increased by 24.3% to 1,808,205 from 1, 454,920, 922,692, and 616,491 in 2022, 2021 and 2020, respectively. In 2020, revenue dropped to 1 billion USD as it was affected by the COVID-19 pandemic from USD 2.6 billion and 1.5 million arrivals in 2019. This led to a fall in industry contribution to GDP from 10.6% in 2019 to 5.3% in 2020 and rose to 5.7% in 2021 (Wamboye, 2022). Consequently, practitioners and scholars are debating whether such changes may harm the sector in the long run.…”

Section: Introductionmentioning

confidence: 99%

Effect of Value-Added Tax (VAT) on the Demand for Tourism Services: Evidence from Tanzania

Nyimbi,

Komba,

Mwakujonga

2024

JPDS

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This study examines the influence of Value-Added Tax (VAT) on the likelihood of tourists visiting Tanzania. The study employed a mixed approach by collecting and analyzing both quantitative and qualitative data. The study applied simple random and judgmental sampling techniques to select 110 respondents from the targeted population. The research used questionnaires, interviews and observation to collect primary data. The study conducted descriptive and regression analysis (binary logit model) to estimate the likelihood of tourists visiting tourist sites in the country. Descriptively, the findings reveal that 83 per cent of the respondents were affected by the high prices charged on tourism services like transport, accommodation and meals. 95 per cent of the respondents perceive the 18 per cent VAT charged on various tourism services as relatively high. The findings imply that a considerable number of visitors are sensitive to the rate of VAT imposed on tourism services. 90 per cent of the respondents were comfortable with the infrastructure in different tourist sites (national parks and game reserves) in the country. 69 per cent of the tourists are attracted to visit Tanzania due to the peace and security status in the country. Moreover, 97 per cent of the tourists visited the country because of environmental conservation and fighting against poaching efforts. As per the findings of the binary logit regression analysis, the study found that VAT, education level, price, infrastructure, peace and security, and destination marketing have significant effects on determining the likelihood of tourists visiting Tanzania.

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Elevating Tanzania's Tourism: Integrating GIS, AR and AI for Immersive Exploration and Promotion

Kumbo,

Juma,

Mushi

2024

AJERD

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This study presents a comprehensive examination of the integration of Geographic Information Systems (GIS), Augmented Reality (AR) and Artificial Intelligence (AI) in tourism promotion in Tanzania. The literature review underscores the significance of these technologies in enhancing visitor experiences, destination management, and marketing strategies. The proposed integrated system design combines GIS's spatial mapping capabilities, AI's personalised recommendations, and AR's immersive content delivery to optimise tourist satisfaction and engagement. Key components include the GIS module for spatial data management, the AI recommendation engine for personalised suggestions, and the AR interface for immersive content overlay. Discussions highlight how the proposed system, by addressing critical challenges in the tourism sector, aligns with existing research findings and reassures its effectiveness. Ultimately, the study emphasises the potential of GIS, AR and AI technologies to revolutionise tourism promotion in Tanzania, fostering sustainable growth and cultural appreciation while enhancing visitor experiences.

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A Critical Evaluation of Tanzania’s Tourism Sector

Cited by 3 publications

References 74 publications

Tourism business clusters: A tool for transforming MSEMs in the tourism industry in Tanzania

Tourism business clusters: A tool for transforming MSEMs in the tourism industry in Tanzania

Effect of Value-Added Tax (VAT) on the Demand for Tourism Services: Evidence from Tanzania

Elevating Tanzania's Tourism: Integrating GIS, AR and AI for Immersive Exploration and Promotion

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