A Critical Genre Analysis of Negative Parts in CSR Reports

Abstract

This study analyses the representations of negative part especially the safety performance in CSR report. Drawing on critical genre theory, we examined 20 safety parts from 20 American company, and has found that 3 major moves and 11 steps were presented. The study illustrates how diverse types of discourse on the same genre could facilitate the realization of professional culture and enhance the understanding of the professional nature of negative part of in the CSR report of corporate communication. It calls for greater focus on the internal and external analysis of the negative aspect of aspects of companies' self-disclosure.