A Critical Literature Review on Consumer Acceptance of Product Innovations

Planing, Patrick; Britzelmaier, Bernd

doi:10.5848/apbj.2011.00058

Cited by 6 publications

(6 citation statements)

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“…This means that internal effects due to say normative influences growing may affect its continued use.  If individuals do not intent performing a particular behaviour, control and behavioural have a negative correlation Planing and Britzelmaier (2011) suggest that even though the TPB has advanced the TRA by incorporating a sense of irrationality with decision making in the behavioural control variables, it does not cater for the inter-dependence of variables.…”

Section: Self-efficacy (Se)mentioning

confidence: 99%

“…In other words, general attitudes toward technology based on broad objects, groups, institutions and policies should be ignored in favour of behaviour specific intentions such as intentions to perform the behaviour, subjective and perceived control toward behaviour. However, Fishbein (2007) and Planing and Britzelmaier (2011) suggest that this creates a limitation of TPB as a technology may not be adopted if the user does not have any beliefs towards it, perhaps by external stakeholders. Ignoring bias due to global dispositions implies that TPB is not falsifiable.…”

Section: Self-efficacy (Se)mentioning

confidence: 99%

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Determinants for South African SMEs to Adopt Broadband Internet Technologies

Gareeb

Naicker

2015

E J Info Sys Dev Countries

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Internet based technology is globally endorsed as a stimulant for small business success (Chibelushi and Costello, 2009). For the last twenty years, the Small Medium Enterprise (SME) business segment is seen as a key driver to social and economic growth in South Africa (Manuel, 1995). The purpose of the research was to identify and rank all sociopsychological influences on South African SMEs at macro (institutional), meso (industrial) and micro (individual) levels to adopt and use broadband based internet. The TechnologyOrganisational-Environmental (TOE) model proposed by Tornatzky and Fleischer (1990) was augmented with the Reasoned Action Approach (RAA) (Fishbein and Ajzen, 2011) to ensure reasonable inter-relatedness and defragmentation of the various socio-psychological items, including environmental, industry and technology level influences. Exploratory factor analysis was used to establish specific factors influencing broadband adoption amongst SMEs in South Africa. Three levels of statistical testing were conducted: testing strength of all items using exploratory factor analysis, testing factor impact on independent variables (business activity and turnover) through one-way ANOVA and predictability testing using logistic regression analysis. This was done across multiple SME sectors and business sizes. Purposive sampling was used, with a target of both users and non-users of broadband technologies, and a response rate of 14.1% (211 valid observations) was obtained across both sets. From the ANOVA analysis, there was a significant impact of technology drivers on retail businesses, and higher impact on manufacturing than on transport. It was found that organisational elements related significantly differently across varying sizes of businesses, especially between retail versus manufacturing entities. Finally, for the environmental factor, supplier and customer influence on SMEs weighed in relatively higher than competitor pressure. It is recommended that to enhance business climate for broadband adoption, key operator tactics for supply need to be defined and market conditions adjusted to influence demand. Ultimately, the paper suggests that an ecosystem of elements that must be managed to assist in widespread adoption, over and above technology readiness and possibilities in using broadband based ICT for SME growth.

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Section: Self-efficacy (Se)mentioning

confidence: 99%

Section: Self-efficacy (Se)mentioning

confidence: 99%

Determinants for South African SMEs to Adopt Broadband Internet Technologies

Gareeb

Naicker

2015

E J Info Sys Dev Countries

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“…Planing and Britzelmaier [ 12 ] provide a useful overview of how acceptance research or diffusion theory has developed over the past 80 years. Although adoption and acceptance follow hierarchical mental processes, several divergent models exist.…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

Extending the technology acceptance model and empirically testing the conceptualised consumer goods acceptance model

Förster

2024

Heliyon

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“…Over the last two decades, the relationship between consumer behavior and innovation has garnered much attention in business studies. Extant literature has explored various perspectives, including: consumer attitude toward innovation (Cloughton, 2020;Moreau & Wood, 2019), acceptance of innovation and innovative products (Del Giudice, Nebbia, & Pascucci, 2009;Planing & Britzelmaier, 2011), consumer co-creation for innovation (for e.g. Fernandes & Remelhe, 2016;Potts et al, 2008;Roberts, Hughes, & Kertbo, 2014) and cultural impacts on innovation (for e.g.…”

Section: Innovation and Consumer Behaviormentioning

confidence: 99%

The Sandwich Model Workshop - An Innovative Integrated Teaching Approach for Theory and Practice-Based Knowledge in Marketing

Billore

2021

Marketing Education Review

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This paper presents the Sandwich model workshop, a novel approach that strengthens the integrated pedagogy of theory and practice. Designed to provide academic and industry knowledge in an experiential and layered manner, the workshop is an effort to mitigate previously experienced challenges where simultaneous exposure to theory and practice was not possible. The workshop is based on a cooperation and consensus-driven effort between teachers of the 2-year master's programme in Innovation in a Swedish university and local company partners. The prominent output is that students have an improved opportunity to reflect on the interplay between theory and practice and realize overlapping areas and underlying gaps. This experiential learning also brings teachers closer to industrial perspectives and corporate partners to theorybased perspectives and possibly future employees. The Sandwich model workshop contributes to the ongoing research on creating novel and innovative tools for bridging the gap between education and industry, a highlighted challenge in higher education. The main contribution of the paper is the template of the Sandwich model that educators can use to complement their efforts for enhancing the impact of experiential learning for students at higher education institutions.

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A Critical Literature Review on Consumer Acceptance of Product Innovations

Cited by 6 publications

References 0 publications

Determinants for South African SMEs to Adopt Broadband Internet Technologies

Determinants for South African SMEs to Adopt Broadband Internet Technologies

Extending the technology acceptance model and empirically testing the conceptualised consumer goods acceptance model

The Sandwich Model Workshop - An Innovative Integrated Teaching Approach for Theory and Practice-Based Knowledge in Marketing

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