A critical reflection on the role of dialogue in communicating ethical CSR through digital platforms

Perks, Keith; Viana, Mónica Recalde; Farache, Francisca; Kollat, Jana

doi:10.4324/9781315577234-9

Cited by 8 publications

(14 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…It is evident that Sicilian wineries recognize SM as effective communication channels, as has also been emphasized by several authors (Galati et al , 2016; Galati, Crescimanno, Tinervia and Fagnani, 2017), and above all, recognize their usefulness in interacting with web users. This enables the wineries, as several authors highlight, to understand the stakeholders’ expectations, respond to criticism and reduce scepticism by contributing to the creation of value (Dunn and Harness, 2018; Perks et al , 2018). H2 is also confirmed by the statistical significance of the variable related to the sharing of posts by users positively correlated to the communication of CSR initiatives.…”

Section: Discussionmentioning

confidence: 99%

“…As emphasized by Cho et al (2017) the adoption of SM as a CSR communication tool is recommended, as it creates a communication environment where interactive and dialogic aspects inherently reside. Through the communication of CSR initiatives on SM platforms, firms are able to interact with a large number of stakeholders (including customers, investors, activists, employees and members of the local community) through the exchange of online visible messages initiated, created, circulated and consumed by users, can better understand consumers’ expectations, respond to criticism, and reduce scepticism contributing to creating corporate and social values (Perks et al , 2018; Dunn and Harness, 2018; Vrontis et al , 2018; Korschun and Du, 2013). This occurs because users of online communities try to affiliate themselves with virtual groups that express their values (Bagozzi and Dholakia, 2006), and when firms take responsibility for environmental, ethical, cultural or community-related issues, the users identify themselves with these issues and become themselves spokespersons for business activities, strengthening the corporate reputational capital (Isaksson et al , 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

What is the role of social media in several overtones of CSR communication? The case of the wine industry in the Southern Italian regions

Galati,

Sakka,

Crescimanno

et al. 2019

BFJ

View full text Add to dashboard Cite

Purpose The purpose of this paper is to understand whether the companies most involved in communicating their responsible behaviour externally are those most active on the social media (SM) platform, with a philanthropic purpose rather than strictly aimed at economic aspects. Design/methodology/approach The authors, first, assess firms’ efforts on the SM platform using the model proposed by Chung et al. (2014), and, second, the authors analyze the content of messages in order to verify what dimensions of the corporate social responsibility (CSR) they contain. A multivariate modelling has been performed in order to verify whether the wineries that take most care to communicate their responsible behaviour are those that are more involved in the management of Social Network. The wineries’ effort in SM platform was analyzed using the model proposed by Chung et al. (2014), which consider three dimensions named intensity, richness and responsiveness. In order to verify the relationship between the SM effort and their engagement in CSR initiatives, the Probit model has been utilized taking into consideration four CSR dimension (Green CSR, Ethical CSR, Community CSR and Cultural CSR). Findings The findings show that wineries most involved in corporate social responsibility initiatives and in the active communication of these initiatives on SM platforms are those that are most active on SM and in particular those that interact most with their web users, triggering in them some reactions that lead to the sharing of content and, therefore, having a significant impact on the dissemination of information through SM. Research limitations/implications The main limitations of this study are related to the limited sample size, the time period considered. Practical implications This study provides insight and hints into wine entrepreneurs interested in improving the effectiveness of their CSR communication via SM showing the importance of the interactive dimension of SM, in order to reduce scepticism and gain greater credibility on the market. Originality/value This study uses four dimensions of the companies’ SM efforts’ built on the basis of a number of variables that are more explicative of the SM engagement.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

What is the role of social media in several overtones of CSR communication? The case of the wine industry in the Southern Italian regions

Galati,

Sakka,

Crescimanno

et al. 2019

BFJ

View full text Add to dashboard Cite

show abstract

“…In this new situation, corporations are more vulnerable and prone to be questioned about their CSR performance. As argued by Perks et al (2017) companies should apply the ethical premises when communicating CSR and then via an: […] open dialogue, accepting criticism, responding to questioning and action based on the outcome of the discourse organisations could fundamentally change the self-serving and instrumental public perception of corporations (2017, p. 12).…”

Section: Discussionmentioning

confidence: 99%

Achieving consumer trust on Twitter via CSR communication

Kollat

Farache²

2017

JCM

Self Cite

View full text Add to dashboard Cite

Purpose:Corporations are under increasing pressure to communicate their position and policies with regards to corporate social responsibility (CSR), informing consumers about the corporations' good intentions and actions in order to appear trustworthy. Corporations have been asked to engage in a dialogue with their consumers. However, academic literature still lacks empirical research that examines how consumers react to asymmetric versus symmetric communication strategies.Design/methodology/approach: The present paper closes this gap and evaluates how consumers react to different CSR communication approaches on social media, specifically on Twitter. The study is based on a sample of 507 respondents in the UK, representing a welleducated population of social media users. The sample was divided into two sub-samples, one receiving a set of tweets with an asymmetric CSR communication approach (N = 242), the other one with a symmetric CSR communication approach (N = 265). Findings:Our main finding is that an asymmetric communication approach performs generally better than a symmetric communication approach. However, consumers' involvement and their own personal information processing mechanisms also play a significant role when evaluating the trustworthiness of corporations.Originality/value: The paper provides insights in how corporations should communicate with consumers on Twitter and what characteristics they should take into consideration to achieve consumer trust.

show abstract

“…The last two decades have seen a growing number of scholarships in the area of SSCM [40]. For instance, [41][42][43][44][45], just to mention a few. However, the present article is focused on presenting SSCM in its broadest sense, incorporating SCM researches that address social and ecological elements of performance and treating them as equally valid as economic performance claims.…”

Section: Overview Of Sscmmentioning

confidence: 99%

Leveraging Digital Approaches for Transparency in Sustainable Supply Chains: A Conceptual Paper

Ebinger¹,

Omondi²

2020

Sustainability

View full text Add to dashboard Cite

With the growing global interdependence of companies, their scope of responsibility for the environmental, social, and human rights impacts associated with their activities is also growing. In this context, companies are increasingly held accountable for social and ecological issues that lie within the sphere of action of their suppliers and sub-suppliers. They are thus faced with the challenge of meeting these demands for transparency, traceability, and compliance with standards in their Supply Chains (SCs). Based on the theoretical framework of Sustainable Supply Chain Transparency (SSCT) in Sustainable Supply Chain Management (SSCM), this conceptual article aims at initiating the discussion on digitalization in SSCM. Therefore, a heuristical research framework, based on relevant fields in the management of sustainability oriented transparency (governance, cooperation and partner selection, traceability/tracking, and strategic and operational risk assessment) is developed. In relation to these fields, consequently, data-driven digital approaches are identified to which potentials for SSCT and control can be attributed. This initial analysis of existing digital approaches already shows that the market is developing dynamically, but is driven more by individual initiatives. In many cases, the approaches used so far are still in the trial phase or offer only limited solutions. Therefore, this paper contributes by giving an overview of the current application of the digitalization approaches in SSCM pinning our discussion on SSCT dimensions.

show abstract

A critical reflection on the role of dialogue in communicating ethical CSR through digital platforms

Cited by 8 publications

References 0 publications

What is the role of social media in several overtones of CSR communication? The case of the wine industry in the Southern Italian regions

What is the role of social media in several overtones of CSR communication? The case of the wine industry in the Southern Italian regions

Achieving consumer trust on Twitter via CSR communication

Leveraging Digital Approaches for Transparency in Sustainable Supply Chains: A Conceptual Paper

Contact Info

Product

Resources

About