Additive manufacturing ('3D printing') techniques provide engineers with unprecedented design freedoms, opening up the possibility for stronger and lighter component designs. In this paper 'layout optimization' is used to provide a reference volume and to identify potential design topologies for a given component, providing a useful alternative to continuum based topology optimization approaches (which normally require labour intensive post-processing in order to realise a practical component). Here simple rules are used to automatically transform a line structure layout into a 3D continuum. Two examples are considered: (i) a simple beam component subject to three-point bending; (ii) a more complex air-brake hinge component, designed for the Bloodhound supersonic car. These components were successfully additively manufactured using titanium Ti-6Al-4V, using the Electron Beam Melting (EBM) process. Also, to verify the efficacy of the process and the mechanical performance of the fabricated specimens, a total of 12 beam samples were load tested to failure, demonstrating that the target design load could successfully be met.