Rural territories are a strategic resource of the Russian Federation. Their development is significantly influenced by the level and quality of life of the rural population. The low quality of life of the rural population, limited employment opportunities, low income levels, as well as poorly developed infrastructure lead to an outflow of labor to cities and the disappearance of entire settlements. Activating housing construction in rural areas will ensure their sustainable development. Government support measures in the field of rural development have an impact on improving the living conditions of the rural population. Preferential rural mortgages are the main mechanism stimulating supply and demand in the rural housing construction market. At the end of 2022 Volga Federal District took a leading position in the demand for preferential rural mortgages. The study was conducted to identify the most attractive and promising federal districts for the development of rural housing construction in the Russian Federation. The Southern, North Caucasian, Volga and Central regions are characterized by unique opportunities that make it possible, through the development of housing construction, to indirectly develop agriculture as a whole. Less attractive for the development of rural housing construction are the Northwestern, Ural, Siberian and Far Eastern federal districts. The results of the authors' research will be useful to various authorities to improve methods for stimulating housing construction in rural areas.