“…While family and friends have a very important role as providers of informal equity investments to new ventures, they tend to remain one-off investors (Riding, 2008). After exhausting these sources of "love money", many entrepreneurial ventures face a need for further external investments in order to continue to finance their operations and growth (De Clercq et al, 2012). However, they often find themselves facing a funding gap, as they have not yet developed sufficiently to become attractive to established investors of early-stage equity, most typically business angels and venture capitalists, or as they may have secured only part of their funding needs from these sources (Kleinert et al, 2018;Lam, 2010).…”