2018
DOI: 10.1558/eap.33060
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A cross-cultural analysis of celebrity practice in microblogging

Abstract: This study attempts to explore how celebrities manage rapport with followers through an array of speech acts in microblogging – the essential building blocks of virtual identity on social media. Six months of postings of eight of the most-followed Twitter and Weibo celebrities from USA and China were retrieved and analysed. A taxonomy of nine speech acts for rapport management was identified to give a categorised descriptive snapshot of celebrities’ microblogging discourse. The results revealed that the celebr… Show more

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Cited by 14 publications
(13 citation statements)
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“…affection, sympathy, flattery) to claim acts, making their messages more emotionally expressive (Ge and Gretzel, 2018). Moreover, the frequent use of ‘inform’ and ‘manipulate’ acts by all of the sample users aligns with the literature on online self-presentation, suggesting that celebrities often use these acts to disseminate news, convey personal information, and solicit responses from their fans (Ge and Gretzel, 2018; Zhang and Wu, 2018). Drawing on the emoji literature, this study asserts that emoji use can infuse playful and cute elements into these acts, making their tone less forceful but more friendly.…”
Section: Discussionsupporting
confidence: 71%
See 1 more Smart Citation
“…affection, sympathy, flattery) to claim acts, making their messages more emotionally expressive (Ge and Gretzel, 2018). Moreover, the frequent use of ‘inform’ and ‘manipulate’ acts by all of the sample users aligns with the literature on online self-presentation, suggesting that celebrities often use these acts to disseminate news, convey personal information, and solicit responses from their fans (Ge and Gretzel, 2018; Zhang and Wu, 2018). Drawing on the emoji literature, this study asserts that emoji use can infuse playful and cute elements into these acts, making their tone less forceful but more friendly.…”
Section: Discussionsupporting
confidence: 71%
“…In attempting to self-present, people from different cultural backgrounds employ speech acts differently. For instance, Twitter users, who are largely from individualistic cultures, tend to make statements about themselves more often than do Weibo users, who hail mainly from collectivistic cultures (Zhang and Wu, 2018). Compared to Americans, Chinese are more likely to perform expressive acts, with a stronger tendency to overtly account for harmonious rapport-maintenance (Tantucci and Wang, 2018).…”
Section: Introductionmentioning
confidence: 99%
“…Examining diverse data may also help us to expand research towards a cross-cultural direction: for instance, the question emerges as to which rhetorical devices would utilise political advice in other languages and cultures, and whether it is possible to compare cross-cultural differences resulting from such research with other cross-cultural pragmatic Sino-Western cases (cf. Zhang & Wu 2018). The abundance of future areas of research seems to us to demonstrate that examining politeness and alignment is a key area in the field.…”
Section: Resultsmentioning
confidence: 99%
“…In recent years, a growing number of discourse analysis studies have examined a variety of topics related to celebrities, particularly discourse studies on the management of celebrities’ relationships with their fans ( Marwick and Boyd, 2011 ; Wu and Lin, 2017 ; Zhang and Wu, 2018 ). For example, celebrities connect with their fans by creating and sharing content, and they create a sense of intimacy between participants and followers ( Marwick and Boyd, 2011 ).…”
Section: Methodsmentioning
confidence: 99%