2017
DOI: 10.7903/cmr.17843
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A Cross-Cultural Comparison of E-Banks Based on Multiple Mediations of Trust

Abstract: This study tests the importance of the dimensions of trust. Benevolence, ability and integrity mediate the relationship between customer satisfaction and loyalty. This study compared users' behavior between Indonesia and Taiwan with data from 300 internet banking users from the four biggest banks of each country. Six hundred samples were analyzed using SPSS and SmartPLS 2.0 software for Partial Least Square (PLS) analysis. The major findings are as follows. Customer satisfaction has a positive direct effect on… Show more

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Cited by 2 publications
(1 citation statement)
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“…Customer satisfaction also builds a person's mindset and affects loyalty towards using a product (Katsikeas et al, 2016). Various studies show evidence that customer satisfaction has a positive effect on loyalty in various contexts such as banking, electronic marketing, health, the food industry, transportation, and telecommunications (Busser, Shulga, & Kang, 2019;S.-C. Chen, 2012;Diallo et al, 2018;Grott, Cambra-Fierro, Perez, & Yani-de-Soriano, 2019;Le, Hediasri, & Liaw, 2017;Lopes, de Lamônica Freire, & Lopes, 2019;Moliner-Velázquez, Fuentes-Blasco, Servera-Francés, & Gil-Saura, 2019;Orel & Kara, 2014;Solimun & Fernandes, 2018;Suchánek & Králová, 2019;Thakur, 2019;Zhang et al, 2019).…”
Section: Satisfaction On Loyaltymentioning
confidence: 99%
“…Customer satisfaction also builds a person's mindset and affects loyalty towards using a product (Katsikeas et al, 2016). Various studies show evidence that customer satisfaction has a positive effect on loyalty in various contexts such as banking, electronic marketing, health, the food industry, transportation, and telecommunications (Busser, Shulga, & Kang, 2019;S.-C. Chen, 2012;Diallo et al, 2018;Grott, Cambra-Fierro, Perez, & Yani-de-Soriano, 2019;Le, Hediasri, & Liaw, 2017;Lopes, de Lamônica Freire, & Lopes, 2019;Moliner-Velázquez, Fuentes-Blasco, Servera-Francés, & Gil-Saura, 2019;Orel & Kara, 2014;Solimun & Fernandes, 2018;Suchánek & Králová, 2019;Thakur, 2019;Zhang et al, 2019).…”
Section: Satisfaction On Loyaltymentioning
confidence: 99%