“…For example, research has shown differences in information search based on gender (D.-Y. Kim, Lehto, & Morrison, 2007), age (Capella & Greco, 1987;Laroche, Cleveland, & Browne, 2004), business versus leisure travellers (Lo, Cheung, & Law, 2002) and culture (Gursoy & Umbreit, 2004;Laroche, Saad, Kim, & Browne, 2000;Lee, Soutar, & Daly, 2007).…”