A cross-cultural study on consumer preferences for olive oil

Chrysochou, Polymeros; Tiganis, Antonios; Trigui, Imène; Grunert, Klaus G.

doi:10.1016/j.foodqual.2021.104460

Cited by 23 publications

(6 citation statements)

References 41 publications

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“…In contrast, these results differ from those of Chrysochou et al [2] where the most important attribute is the quality indicator (i.e., extra virgin and virgin) followed to a lesser extent by price. Thus, in non-producing countries where olive oil is less prevalent among eatable fats, price has been considered an indicator of product quality [2,7,14,45] and consumers from these non-producing countries tend to often purchase more expensive olive oils [51]. Additionally, in non-producing areas, attributes related to the region or country of origin of the olive oils have been found to have a greater influence on the purchase decision than the price [52][53][54].…”

Section: Discussioncontrasting

confidence: 99%

“…This result is in line with previous findings [44][45][46][47][48][49][50]. In contrast, these results differ from those of Chrysochou et al [2] where the most important attribute is the quality indicator (i.e., extra virgin and virgin) followed to a lesser extent by price. Thus, in non-producing countries where olive oil is less prevalent among eatable fats, price has been considered an indicator of product quality [2,7,14,45] and consumers from these non-producing countries tend to often purchase more expensive olive oils [51].…”

Section: Discussionsupporting

confidence: 87%

“…The global olive oil market is projected to grow from EUR 14.19 billion in 2022 to EUR 17.79 billion by 2029, at a compound annual growth rate (CAGR) of 3.28% in the forecast period, 2022-2029 [1]. These growth expectations on a global scale are due to both changes in consumer demand for healthier diets and the health benefits of olive oil [2]. Spain is not only the world's leading consumer of olive oil, but also the largest producer, accounting for two-thirds of the world's olive oil production [3].…”

Section: Introductionmentioning

confidence: 99%

“…It studies the relative importance that consumers give to various attributes that influence their shopping decisions, using the Best Worst (BW) method. They have been limited attempts to segment olive oil consumers according to their preferences, employing different methodological approaches, with most studies conducted in the Mediterranean countries [2,[14][15][16]. Thus, we assume that consumers' preferences for olive oil are heterogenous, and our research question is whether the importance of the olive oil attributes differs among individuals.…”

Section: Introductionmentioning

confidence: 99%

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Consumer Preferences for Olive Oil in Spain: A Best-Worst Scaling Approach

Pérez

Gracía

2023

Sustainability

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This paper studies the preferences of consumers for olive oil in Spain, which is the largest producer and consumer of olive oil worldwide. Olive oil is a prominent, sustainable, healthy, and distinctive product associated with the Mediterranean diet. Based on a survey conducted among a sample of 402 consumers, we apply the Best Worst Scaling method to measure the importance of some attributes that influence consumer preferences for olive oil. Our results show that consumers rate price, geographical origin, protected designation of origin label, and olive variety, as important product attributes. Conversely, attributes such as organic label certification, size, and packaging material are considered less important. As the perceived importance of olive oil attributes differs across individuals, we further estimate a five-class solution and describe each class in terms of knowledge and consumption of Extra Virgin Olive Oil (EVOO) and the socio-demographic characteristics of the respondents. Finally, we discuss the implications of studying consumer preferences for olive oil and provide managerial insights.

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Section: Discussioncontrasting

confidence: 99%

Section: Discussionsupporting

confidence: 87%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Consumer Preferences for Olive Oil in Spain: A Best-Worst Scaling Approach

Pérez

Gracía

2023

Sustainability

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“…During the purchase process, consumers establish preferences combining price, quality, country of origin (Dekhili et al, 2011;Mesquita & Andrade, 2014), taste, color, certification, and production method (Chrysochou et al, 2022). Zamuz et al (2020) studied the effect of sensory and nonsensory factors on purchase intent and consumer choice.…”

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confidence: 99%

Effect of processing technology on chemical, sensory, and consumers' hedonic rating of seven olive oil varieties

Ben-Hassine

Taamalli

Rezig

et al. 2022

Food Science & Nutrition

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During the last 6 years, Tunisia has contributed to 7.5% of the total world olive oil production with an average of 224.16 thousand tons and has been ranked second after the European Union (IOC, 2020).Extra-virgin olive oil (EVOO) is a staple for most Mediterranean countries as it is a potential source of bioactive compounds, mainly tocopherols (De Bruno et al., 2020). This olive fruit juice is obtained using only mechanical processes. Its flavor and nutritional and healthy properties make it unique among other edible fats and oils,

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