A Cross-Destination Analysis of Country Image: A Key Factor of Tourism Marketing

Abstract

The purpose of this study is to check whether the image of a country can be configured by the interaction of cognitive and emotional experiences with the functional, hedonic, and symbolic benefits perceived by the visitor. It is intended to verify whether this multidimensional image facilitates the connection between people's familiarity with the country, its reputation, and their satisfaction. A non-probabilistic convenience sample has been used. An online questionnaire has been applied. In total, 1812 valid answers have been obtained. Through a structural equations model (SEM), the quantitative analysis has been developed. This study revealed that the country's image has a multidimensional configuration that positively connects people's familiarity with a country with its reputation and with visitor satisfaction. This proposed new approach to configure the image of a country based on its visitors can be a key tool for implementing destination marketing strategies.

La imagen social de la minería: una propuesta de medición

“…En segundo lugar, este artículo es una contribución pionera, que amplía el conocimiento empírico sobre la construcción y validación de una escala de imagen. En este sentido, se ha logrado una propuesta sólida de atributos para evaluar desde la perspectiva de la psicología social (Yang et al, 2022;Kim & Chen, 2021;Capriotti, 2013) y ampliando la literatura sobre imagen sectorial (Marinao-Artigas & Barajas-Portas, 2021;Marinao-Artigas, 2018). Además, se propone un modelo CAC con dos elementos esenciales para el estudio de imagen en el sector minero: 1) una dimensión cognitivavalorativa basada en la RSC percibida; y 2) una dimensión emotiva, fundamental en el estudio de las percepciones sociales en sectores de alto impacto socioambiental.…”

Research on China’s tourism marketing model in the data perspective: based on ecological perspective

“…With the deep integration of tourism and big data, the personalized needs of tourism groups have become increasingly strong. A new ecotourism marketing model has emerged, and precision marketing is the direction of concern and exploration in the tourism industry [1][2][3][4]. From the perspective of tourists, with the accelerated industrialization and the deterioration of urban environment, people are looking for a new way of tourism to get rid of the crowded and noisy city and pursue the beautiful natural environment, and they are looking for a new way of tourism instead of just sightseeing [5][6][7][8].…”

The influence of brand marketing on consumers’ emotion in mobile social media environment

“…Emotion marketing captures the special emotional needs of consumers, implements the emotional marketing strategy of enterprises, and runs the main thread of “emotion” through the whole process of marketing activities. Emotion marketing starts from consumers’ emotional needs, arouses and arouses consumers’ emotional needs, induces consumers’ spiritual resonance, and integrates emotions into marketing, so that sentimental marketing can win ruthless competition ( Marinao-Artigas and Barajas-Portas, 2021 ). And the brand can make consumers feel more like buying, and it’s easier to turn consumers into loyal customers.…”