A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands

Kim, Gwang-Suk; Lee, Grace Y.; Park, Kiwan

doi:10.1007/s10551-010-0486-1

Cited by 62 publications

(67 citation statements)

References 95 publications

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“…According to this model, "the behavior of interest is influenced by the individual's readiness to perform this behavior (i.e., intentions to buy FT products), which in turn is influenced by the individual's positive or negative evaluation of a particular behavior (i.e., attitudes towards buying FT products), a subjective norm (i.e., an individual's perception about buying FT products influenced by the judgment of significant others such as parents, colleagues and close friends), and perceived behavioural control (i.e., perceived difficulty or ease in buying FT products)" (Ladhari and Tchetgna, 2015). Several determinants about FT-buying behaviour have been added in other studies (Ladhari and Tchetgna, 2015): Consumer knowledge (De Pelsmacker and Janssens, 2007), Quantity and quality about FT (De Pelsmacker and Janssens, 2007), Ethical obligations and self-identity (Shaw and Shiu, 2003), Moral motives (Varul, 2009), Socially responsible attitudes (Long and Murray, 2013), and FT corporate evaluation (Kim et al, 2010).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…The majority research on FT consuming focuses on the WTP and behavioural intentions (De Pelsmacker et al, 2006;Koppel and Schulze, 2013;Loureiro and Lotade, 2005;Rousseau, 2015). However, the motives which cause a consumer's decision to pay a premium can be enlightened with psychological research (Kim et al, 2010).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Nevertheless, several studies indicate, that global values appear to be outstanding motifs in influencing ethical decision-making (Fraj and Martinez, 2006;Shaw et al, 2005). Kim et al, (2010) concluded ethical consumption values to be a superior motif "in forming consumers' evaluations of and directing subsequent behaviours for Fair Trade Brands" compared with global values. Ethical consumption as value is perceived as the main driver for the purchase of FT products, when FT values match with individual ethical values.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Ethical consumption as value is perceived as the main driver for the purchase of FT products, when FT values match with individual ethical values. Subsequently, FT products are assumed to fulfil the consumer's own aspirations to comply with ethical consumption (Kim et al, 2010).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…As FT products in general demand a premium compared with conventional products, consumers may lose the interest in keeping up their buying behaviour for a specific product or company. Though a comprehensive outcome, the influence on FTBB cannot be generalized, as consumer's individual ethical approach may differ (Kim et al, 2010). FT is used for marketing concepts to appeal consumers' interest for the product, the points of sale (e.g.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

See 4 more Smart Citations

Influences of Sustainability Labels on Fashion Buying Behaviour – A Study on the Example of Fair Trade in Germany

Straehle¹,

Wirtz²,

Koeksal³

2016

IJBA

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Purpose -The purpose of this paper is to find out the influences of sustainability labels on fashion buying behaviour. Despite key information about Fair Trade is provided in all stores of the sample company, customers seem not to be aware of the Fair Trade concept. Therefore this paper aims to give recommendations for a fashion retailer in terms of elucidation about Fair Trade by answering the following research questions: Which influences do sustainability labels wield on customer's buying behaviour? Are consumers of textile products aware of the function and backgrounds of the Fair Trade label?Design/methodology/approach -A paper-based questionnaire was administered to 128 customers of a German fashion retailer "Adler Modemärkte AG" in four city stores from which 127 were correctly completed. Additionally an adjusted self-completion questionnaire administered to 50.000 customers online from which a total of 1.712 were correctly completed. Descriptive analysis and cross-tabulations were applied to abstract the main research findings and evaluate the hypotheses. Research limitations/implications -Majorly women aged between 56 and 75 participated in the survey. Findings are limited to geography, the target group of the fashion retailer Adler, gender, age group and the research method questionnaire.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

See 3 more Smart Citations

Influences of Sustainability Labels on Fashion Buying Behaviour – A Study on the Example of Fair Trade in Germany

Straehle¹,

Wirtz²,

Koeksal³

2016

IJBA

View full text Add to dashboard Cite

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Cosmopolitanism and ethical consumption: An extended theory of planned behavior and modeling for fair trade coffee consumers in South Korea

Lee

Jin

Shin

2018

Sustainable Development

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To better understand consumers' fair trade purchasing intentions, this study proposed an extended model of the Theory of Planned Behavior (TPB) in which a new determinant, cosmopolitanism, was added to reflect consumers' global orientation and perception of fair trade coffee in the context of globalization. In addition, this study employed the construct of “purchase implementation intention” to address the gap between stated intention and actual behavior. To test the study's hypotheses, a random survey was administered to 400 participants in Seoul, South Korea, a key emerging market for fair trade coffee consumption. The data were analyzed using a hierarchical regression method. Our findings suggest that (i) attitudes toward purchasing fair trade coffee, subjective norms, and cosmopolitanism were significant factors in predicting purchase implementation intentions with regard to fair trade coffee; (ii) perceived behavioral control was not statistically significant; and (iii) cosmopolitanism had a partial moderating effect on purchase implementation intentions. To confirm the utility of purchase implementation intention, a choice experiment involving 145 undergraduate and graduate students was administered. The data were analyzed using logistic regression. Purchase implementation intention was shown to reflect consumers' actual choice of fair trade coffee. Theoretical and managerial implications are discussed.

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Dimensions of ethical consumption: A systematic review and future outlook

Meppurath

2024

Sustainable Development

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UN's sustainable development goals view ethical consumption as a multi‐dimensional construct addressing production and consumption‐related sustainability challenges. The present study is the first to assimilate the five dimensions of ethical consumption—concern for environment, love of organic, preference for fair trade, regard for animal welfare, and anti‐consumption/boycott movements—in a single review. This framework‐based review using Theory‐Context‐Characteristic‐Methods (TCCM) and employing Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR‐4 SLR) protocol, thoroughly synthesizes the state of knowledge, identifies research gaps and proposes directions for future research in ethical consumption. The authors review 123 articles from 2000 to 2024 sourced from SCOPUS by thoroughly examining antecedents, mediators, moderators, outcome variables, and interrelationships for all five dimensions. The authors recommend applying new consumer personality theories instead of familiar frameworks, adopting qualitative methods and longitudinal designs with multicultural and cross‐national focus, and testing novel mediation and moderation mechanisms in clarifying interrelationships.

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A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands

Abstract: brand loyalty, corporate evaluation, culture, ethical consumption values, Fair Trade, product beliefs,

Cited by 62 publications

References 95 publications

Influences of Sustainability Labels on Fashion Buying Behaviour – A Study on the Example of Fair Trade in Germany

Influences of Sustainability Labels on Fashion Buying Behaviour – A Study on the Example of Fair Trade in Germany

Cosmopolitanism and ethical consumption: An extended theory of planned behavior and modeling for fair trade coffee consumers in South Korea

Dimensions of ethical consumption: A systematic review and future outlook

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