Antiferroelectrics are of interest due to their high potential for energy storage. Here, we report the discovery of pinched, polarization-vs.-electric field (P-E) hysteresis loops in the lead-free tungsten bronze ferroelectrics Ba 4 Sm 2 Ti 4 Nb 6 O 30 and Ba 4 Eu 2 Ti 4 Nb 6 O 30 , while a broad, single P-E hysteresis loop was observed in the analogue compound Ba 4 Nd 2 Ti 4 Nb 6 O 30 . Pinched P-E loops are similar to antiferroelectric hysteresis loops, but in perovskites, they are mostly caused by an extrinsic, internal bias field due to defects, which block domain wall motion. We show that the pinched P-E loops are caused by an intrinsic effect, i.e., by the electric-field-induced phase transition from a nonpolar incommensurate to a polar commensurately modulated crystal structure. The in situ electron diffraction results show the coexistence of commensurate polar structural modulation and incommensurate non-polar modulation during the ferroelectric transition and within the ferroelectric phase below the transition temperature. This phase coexistence is the reason for the small remanent polarization. An external electric field transforms the incommensurate component into a commensurate one, and the polarization increases. This new mechanism for pinched P-E hysteresis loops in ferroelectrics not only indicates a new direction for the development of Pb-free ferroelectric materials for energy storage but also significantly contributes to the physical understanding of ferroelectricity in materials with a tungsten bronze structure.