2017
DOI: 10.4018/joeuc.2017010101
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A Cultural Model of Online Banking Adoption

Abstract: Because the technology acceptance model (TAM) may not be applicable to all cultures, conducting studies from a cultural perspective to support research on the adoption of online banking can contribute to the TAM literature. A research framework based on the extended TAM is developed to examine the effects of efficacy (computer self-efficacy), social status (subjective norms) and belief variables (perceived usefulness and ease of use) on customers' adoption intentions. The effect of the interaction between the … Show more

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Cited by 25 publications
(12 citation statements)
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“…Hierarchical analysis adopts the layer of factors above each level as the basis of evaluation for the next level -that is, any two factors of a certain level will serve as the criterion of the above level. The relative contribution or importance of these two factors will be evaluated (that is, the relative weight value) [24][25][26]. In this process of comparison between each two factors, the complicated problems will be decomposed into pairs of comparisons, so that evaluators, when facing multiple factors, can focus on the important relationship between each two factors [27,28]:…”
Section: Theory Of the Ahp Methodsmentioning
confidence: 99%
“…Hierarchical analysis adopts the layer of factors above each level as the basis of evaluation for the next level -that is, any two factors of a certain level will serve as the criterion of the above level. The relative contribution or importance of these two factors will be evaluated (that is, the relative weight value) [24][25][26]. In this process of comparison between each two factors, the complicated problems will be decomposed into pairs of comparisons, so that evaluators, when facing multiple factors, can focus on the important relationship between each two factors [27,28]:…”
Section: Theory Of the Ahp Methodsmentioning
confidence: 99%
“…First, several indicators to be discussed are selected and questionnaires are sent out to the respondents, and the degree of importance attached to the indicators is obtained and classified into High and Low. Then, the respondents are requested to rate the attributes of the company and competitors individually, which are classified into Poor and Good [24][25][26][27][28] . Finally, eight competitive states are obtained, and according to Burns, given corresponding market competitive strategies, respectively, as shown in Table 1.…”
Section: Research Method-simultaneous Importance-performance Analysismentioning
confidence: 99%
“…In order to construct the freshness function, this paper draws on the description of the law of freshness change in the relevant literature and combines the actual situation of freshness change in real life [47][48][49]. e summary of the freshness function of fresh agricultural products has the following characteristics:…”
Section: Problem Description and Hypothesismentioning
confidence: 99%