A Cultural Semantic and Ethnopragmatic Analysis of the Russian Praise Words Molodec and Umnica (with Reference to English and Chinese)

Management sociology poses the problem of the quantitative interpretation of qualitative research. The article deals with the corpus-based method, which can be considered as one of the solution tools. Based on 'grounded theory' methodology (Strauss & Corbin, n. d.) and partly debating with conceptual analysis (Sartory & Goertz, n. d.), we propose to elaborate a definition of the concept using quantitative research. The authors identified useful areas of corpus linguistics in the analysis of social and management phenomena and distinguished between corpus linguistics and sociological content analysis methods:-Direct appeal to the everyday use of the language increases the objectivity of the research; -A corpus provides a large quantity of representative data; -The possibility of diachronic and synchronic comparative studies; -The method itself is not time-consuming and expensive.We chose the category 'altruism' as an example to demonstrate the possibilities of the method. The analysis shows features in the representation of altruism in Russian that the field of management sociology needs to address for the preparation of questionnaires, interview guides and transcript analysis.

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A Cultural Semantic and Ethnopragmatic Analysis of the Russian Praise Words Molodec and Umnica (with Reference to English and Chinese)

Cited by 3 publications

References 24 publications

Jesus! vs. Christ! in Australian English: Semantics, Secondary Interjections and Corpus Analysis

Jesus! vs. Christ! in Australian English: Semantics, Secondary Interjections and Corpus Analysis

How 'Cognitive Linguistics' Can Help/Improve the Pragmatic Explanations of 'Altruism' in Russian

The Language of Altruism: Corpus-Based Conceptualization of Social Category for Management Sociology

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