“…The degree to which the individual or organization has previously sold products or services online (Kamboj, 2013;Tian & Stewart, 2006) Experience in using e-commerce platforms and utilizing the features provided (Gakii & Maina, 2019;Kamboj, 2013;Tian & Stewart, 2006) Experience in managing inventory, shipping and customer service in the context of online sales (Iisnawati et al, 2023;Williams, 2017) Availability of resources Availability of human resources who have skills and experience in running an online business (Heikal et al, 2019) Availability of financial resources to develop and run an online business (Abdullah, 2021) Availability of technology and infrastructure needed to run an online business, such as hardware and software (Tian & Stewart, 2006) Perception of benefits Perceptions about the potential for increased sales and wider market share through online sales (Heikal et al, 2019;Kamboj, 2013) Perceptions about the ability to reach consumers in different geographic locations (Abdullah, 2021;Gakii & Maina, 2019) Perception of the ability to reduce operational costs and increase efficiency through online sales (Kamboj, 2013;Tong et al, 2022) Perception of risk Perceptions of data security and customer privacy risks in online sales (Gakii & Maina, 2019;Saeed, 2023) Perceptions of the risk of fraud and fraud associated with online sales (Jadehkenari & Paim, 2012) Knowledge of e-commerce Perceptions about the reliability of the e-commerce platform and the possibility of technical glitches (Saeed, 2023;Younus, 2017) In summary, this study is a thorough and systematic investigation of the complex connections among social media participation, digital literacy, and interest in online selling among the unemployed population in Malang City. The comprehensive comprehension of the contemporary landscape of digital entrepreneurship and its implications for workforce development can be achieved through the integration of simple linear regression analysis, the Likert scale questionnaire, and qualitative insights.…”