2023
DOI: 10.3390/app13021020
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A Customer-Centric View of E-Commerce Security and Privacy

Abstract: Business organizations have huge potential to increase their customer base by offering e-commerce services, especially in the post-pandemic era. Ensuring secure e-commerce applications plays an important role in increasing customer base. To develop appropriate policies and secure technological infrastructures, business organizations first need to establish an understanding of the reservations of their customers toward e-commerce, as well as their perception of security and privacy of e-commerce applications. I… Show more

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Cited by 38 publications
(23 citation statements)
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“…Availability of hardware such as computers, laptops, and smartphones (Hedman et al, 2016) Availability of software such as e-commerce applications and social media platforms (Pelet & Lecat, 2014) Fast and stable internet connection (Zheng & Wang, 2010) Technology skills Ability to operate hardware and software required to run an online business (Cheema & Papatla, 2010) Ability to manage and process data digitally (Ugwunwoti, 2021) Ability to use social media platforms and e-commerce applications (Aftab et al, 2021) Availability of resources Availability of human resources who have skills and experience in running an online business (Heikal et al, 2019) Availability of financial resources to develop and run an online business (Heikal et al, 2019) Awareness of the importance of technology Awareness of the benefits of technology in increasing business efficiency and effectiveness (Heikal et al, 2019) Awareness of the importance of adapting to technological developments (Heikal et al, 2019;Oktavianty, 2018) Level of trust Belief in data security and privacy in running an online business (Saeed, 2023) Trust in the reliability of social media platforms and e-commerce applications (Pardesi, 2019) Belief in the ability of technology to improve business efficiency and effectiveness (Heikal et al, 2019;Oktavianty, 2018)…”
Section: Access To Technologymentioning
confidence: 99%
See 1 more Smart Citation
“…Availability of hardware such as computers, laptops, and smartphones (Hedman et al, 2016) Availability of software such as e-commerce applications and social media platforms (Pelet & Lecat, 2014) Fast and stable internet connection (Zheng & Wang, 2010) Technology skills Ability to operate hardware and software required to run an online business (Cheema & Papatla, 2010) Ability to manage and process data digitally (Ugwunwoti, 2021) Ability to use social media platforms and e-commerce applications (Aftab et al, 2021) Availability of resources Availability of human resources who have skills and experience in running an online business (Heikal et al, 2019) Availability of financial resources to develop and run an online business (Heikal et al, 2019) Awareness of the importance of technology Awareness of the benefits of technology in increasing business efficiency and effectiveness (Heikal et al, 2019) Awareness of the importance of adapting to technological developments (Heikal et al, 2019;Oktavianty, 2018) Level of trust Belief in data security and privacy in running an online business (Saeed, 2023) Trust in the reliability of social media platforms and e-commerce applications (Pardesi, 2019) Belief in the ability of technology to improve business efficiency and effectiveness (Heikal et al, 2019;Oktavianty, 2018)…”
Section: Access To Technologymentioning
confidence: 99%
“…The degree to which the individual or organization has previously sold products or services online (Kamboj, 2013;Tian & Stewart, 2006) Experience in using e-commerce platforms and utilizing the features provided (Gakii & Maina, 2019;Kamboj, 2013;Tian & Stewart, 2006) Experience in managing inventory, shipping and customer service in the context of online sales (Iisnawati et al, 2023;Williams, 2017) Availability of resources Availability of human resources who have skills and experience in running an online business (Heikal et al, 2019) Availability of financial resources to develop and run an online business (Abdullah, 2021) Availability of technology and infrastructure needed to run an online business, such as hardware and software (Tian & Stewart, 2006) Perception of benefits Perceptions about the potential for increased sales and wider market share through online sales (Heikal et al, 2019;Kamboj, 2013) Perceptions about the ability to reach consumers in different geographic locations (Abdullah, 2021;Gakii & Maina, 2019) Perception of the ability to reduce operational costs and increase efficiency through online sales (Kamboj, 2013;Tong et al, 2022) Perception of risk Perceptions of data security and customer privacy risks in online sales (Gakii & Maina, 2019;Saeed, 2023) Perceptions of the risk of fraud and fraud associated with online sales (Jadehkenari & Paim, 2012) Knowledge of e-commerce Perceptions about the reliability of the e-commerce platform and the possibility of technical glitches (Saeed, 2023;Younus, 2017) In summary, this study is a thorough and systematic investigation of the complex connections among social media participation, digital literacy, and interest in online selling among the unemployed population in Malang City. The comprehensive comprehension of the contemporary landscape of digital entrepreneurship and its implications for workforce development can be achieved through the integration of simple linear regression analysis, the Likert scale questionnaire, and qualitative insights.…”
Section: Knowledge Of E-commercementioning
confidence: 99%
“…Therefore, it is essential to develop effective strategies to address and mitigate these perceptions. Security, closely linked with trust and risk, addresses growing concerns about data breaches and transaction safety, highlighting the importance of robust security measures in fostering a secure e-commerce environment [ 4 ]. Electronic word of mouth (e-WOM) has emerged as a powerful tool for influencing consumer perceptions and decisions through digital platforms, marking a significant shift from traditional word-of-mouth dynamics [ 5 ].…”
Section: Introductionmentioning
confidence: 99%
“…This has the potential to transform healthcare by enabling more personalized treatment plans, predicting health risks, and improving the overall quality of care (Kambatla et al, 2014). However, there are also significant challenges associated with big data analytics in healthcare, including data privacy and security concerns (Saeed, 2023), as well as the need to develop effective algorithms and models to make sense of the vast amounts of data generated by the healthcare industry. However, machine learning -which is a typology of artificial intelligence (AI)-has become a powerful tool for predicting patient outcomes in healthcare (Ngiam and Khor, 2019).…”
Section: Introductionmentioning
confidence: 99%