A Customer‐oriented Manager for B2B Services

Mathieu, V

doi:10.1002/9781119902430

Cited by 3 publications

(2 citation statements)

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“…Presented in Table 5 The result was aligned with the study of Rizky, et al (2023), it was explained that Market orientation significantly becomes an important factor that allows companies to understand the market and develop product and service strategies to meet customer needs and market needs and through customer orientation, it will shape market orientation and perception of the values it builds and feels, which in turn will result in customer satisfaction. Another research that was conducted of Mathieu [14] stated that, making customer orientation on a customer orientation is a response to the challenges of marketing and a powerful level for achieving the promises of a customer culture in the company.…”

Section: Level Of Market Orientationmentioning

confidence: 99%

Market Orientation and Firm Performance on Department Stores

Quimada,

Ibarra,

Lazaro

2024

Asian J. Econ. Busin. Acc.

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This study aimed to examine the relationship between market orientation and firm performance in the context of department stores. A quantitative research design was used. The respondents of this study were the managers and supervisors working in the department stores in the municipality of Davao del Norte through total quota sampling. This study used two adopted survey questionnaires. Mean and Pearson r were used as statistical tools. The market orientation in terms of customer orientation, competitor orientation, interfunctional coordination and profit emphasis is moderately observed. The firm performance in terms of financial performance, customer performance, internal business processes performance and learning and growth performance is moderately observed. The result also revealed that market orientation has significant relationship on firm performance. The department stores owners, policy makers, employees, customers and future researchers are urged to recognize the significance market orientation and its effect on firm performance. Managers and supervisors can help the firm to improve their market performance and develop marketing strategy. This will have a positive impact on the firm’s performance and help to better organize and provide customer and market service within the company.

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Section: Level Of Market Orientationmentioning

confidence: 99%

Market Orientation and Firm Performance on Department Stores

Quimada,

Ibarra,

Lazaro

2024

Asian J. Econ. Busin. Acc.

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“…The individual has taken the initiative to enhance internal communication inside the organization and has emphasized the need of fostering transparency and integrity. As an illustration, he assumed responsibility for overseeing the execution of a program known as "Apple University," which was specifically developed to provide employees with comprehensive training in successful communication [5]. Furthermore, Cook is renowned for his practice of personally responding to client messages, a strategy that has contributed to the development of an organizational culture that emphasizes open communication and customer pleasure [5].…”

Section: Individual Zoom-level Analysis Of Apple Incmentioning

confidence: 99%

Zooming in and out of Apple Inc.: An Organizational Behavior Analysis of Individual and Team Levels

Shu

2023

AEMPS

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Apple Inc. is widely recognized as a prominent global corporation. This study undertakes a comprehensive investigation of Apple Inc., including the leadership of CEO Tim Cook, the internal dynamics of the design team, and many organizational and external influences. By employing analytical frameworks such as Industry Analysis and PESTEL, this study examines the competitive advantage of Apple Inc. and identifies potential areas for enhancement. The findings indicate that Apple's dedication to innovation and ethical conduct has resulted in the establishment of a robust brand and a devoted consumer following. However, in order to remain competitive in a rapidly evolving technological environment, Apple Inc. must persistently adjust its strategies. Additionally, it is imperative for Apple to acknowledge and rectify concerns regarding labor and environmental practices that have been raised by critics. The objective of this study is to provide a comprehensive comprehension of the factors that establish Apple Inc. as a prominent player in the worldwide market.

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Grundlagen und Besonderheiten Des B-to-B-Dienstleistungsmarketings

Wissing,

Haller

2024

Dienstleistungsmarketing Im B-to-B-Bereich

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A Customer‐oriented Manager for B2B Services

Cited by 3 publications

References 0 publications

Market Orientation and Firm Performance on Department Stores

Market Orientation and Firm Performance on Department Stores

Zooming in and out of Apple Inc.: An Organizational Behavior Analysis of Individual and Team Levels

Grundlagen und Besonderheiten Des B-to-B-Dienstleistungsmarketings

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