“…Landmarks are essential elements in cognitive maps that can aid pedestrian navigation and provide cues to enhance spatial orientation and route guidance (May, Ross, Bayer, & Tarkiainen, 2003; Millonig & Schechtner, 2007). As salient objects to communicate and organize spatial knowledge during navigation, landmarks have attracted the attention of many researchers in the field of spatial cognition and geoinformation science, especially research on landmark‐based pedestrian navigation (Delikostidis, van Elzakker, & Kraak, 2016; Fang, Yang, Guan, Feng, & Jiang, 2020; Filomena & Verstegen, 2021). Landmark visualization is an important factor affecting the efficiency of guidance in landmark‐based pedestrian navigation, but current research is limited in considering the personalized preferences of pedestrians.…”