Higher education institutions are in permanent search for innovation and new themes of research. Also, business schools and management and economics departments, have expanded their research activities to new themes and applications. Business ethics is one of the new themes of studies that has emerged in recent decades which has established itself as an academic discipline in management (Ma, 2009). This expansion has been realised in business schools and in faculties of economics at universities all around the world, gradually, in a few decades (Calabretta et al., 2011;Ma et al., 2012).Business ethics is a horizontal, interdisciplinary field in contrast with the classical division of management education in functional domains. The business ethics field is situated in the 'soft' aspects of management. A few studies have analysed the field's development (de George, 2005;Ferrell & Ferrell, 2009). A number of bibliometric studies have analysed the data on the theme of business ethics mainly concentrating on volume productivity or citation count of scholars and universities (e.g., Calabretta et al., 2011;Chan et al., 2016). Fewer studies have concentrated on the process of dissemination of these new research themes.Departing from some narratives on the evolution of business ethics research in the pioneering years, and from the observation of the management literature on innovation and entrepreneurship that technological innovation generally does not originate from the leading corporations in their sector, we posit the question whether the same principle applies to universities, and whether innovation in science originate from the leading universities or from lowerranked institutions. Applied to the business ethics field, the research question is transposed as: which universities and business schools