“…The grocery retail sector and its associated supply chains differ from the manufacturing and non-grocery sectors due to the perishable nature of most products and greater demand fluctuations caused by more frequent purchases and promotional campaigns (Taylor, Fearne, 2009). Some research has investigated the state of SCC and different SCC initiatives in the retail grocery sector (see for example Kaipia et al, 2013;Ehrenthal et al, 2014;Elkady et al, 2014;Alftan et al, 2015), however research on the links between information technology (IT) sharing, SCC, and SC performance remains sparse (Elkady et al, 2014). In addition, demand uncertainty and seasonality are areas often poorly considered by smaller retail chains in particular (Ehrenthal et al, 2014).…”