“…ARISE is all that it says it is. Originally the Association for Research in Substance Enjoyment, it is also a front for Big Tobacco and its food and drink interests 34,35 . Undisclosed hiring of the facilities, knowledge and reputations of universities, research institutes, scientific departments and of individual scientists (known as the 'rent-a-prof' phenomenon) is well-known in our field; as is systematic funding of research in sensitive areas by interested parties, the dependence of congresses on support from transnational food manufacturers, and the influence of not-for-profit entities mainly funded and controlled by food, drink, agrochemical and/or pharmaceutical companies.…”