2023
DOI: 10.1108/jaar-10-2022-0273
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A deep learning-based SEM-ANN analysis of the impact of AI-based audit services on client trust

Awni Rawashdeh

Abstract: PurposeThe advent of technology has propelled audit firms to incorporate AI-based audit services, bringing the relationship between audit clients and firms into sharper focus. Nonetheless, the understanding of how AI-based audit services affect this relationship remains sparse. This study strives to probe how an audit client's satisfaction with AI-based audit services influences their trust in audit firms. Identifying the variables affecting this trust, the research aspires to gain a deeper comprehension of th… Show more

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Cited by 4 publications
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